Catalogue - page 5

Affiche du document Cómo Hablar en Público

Cómo Hablar en Público

Josue Rodriguez

1h48min00

  • Marketing et communication
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144 pages. Temps de lecture estimé 1h48min.
Para impactar con tu mensaje, no necesitas ser un orador experimentado ni tener una personalidad arrolladora. Lo que realmente marca la diferencia es dominar una serie de técnicas que potencian el poder de las palabras y entender los secretos que gobiernan la comunicación verbal y gestual de alto impacto.En este audiolibro descubrirás cómo:* Convencer a tu audiencia y transmitir tus ideas con fuerza y claridad. * Dominar el lenguaje verbal y el gestual para potenciar tu presencia en cualquier escenario.* Aprender a comunicarte con impacto, logrando que tus palabras dejen una huella imborrable en la mente de quienes te escuchan.Desde cómo vencer el miedo escénico hasta la preparación efectiva de un discurso, cada capítulo está diseñado para darte las herramientas prácticas que necesitas.Además, explorarás discursos históricos que han cambiado el mundo, entendiendo qué los hizo tan poderosos y cómo aplicar esos principios en tu propia comunicación.Prepárate para desarrollar confianza, proyectar seguridad y hablar en público sin esfuerzo.
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Affiche du document Leading Positive Safety

Leading Positive Safety

Dr. Vanessa Cook

5h35min15

  • Marketing et communication
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447 pages. Temps de lecture estimé 5h35min.
Despite the tremendous evolution of workplace safety, from the industrial revolution to the challenges of the 2020 global pandemic and beyond, 86% of organisations are still operating with a negative safety culture. What holds us back, trapped in a compliance-driven mindset that stifles innovation and engagement? And how can we broaden our understanding of safety to manage the physical and psychosocial risks we face today?The heart of the book lies in a paradigm shift – one that focuses on the presence of safety rather than its absence. This shift begins with investing in the three dimensions of the safety experience – physical, social, and psychological – to inspire safe, well and engaged brains within the workplace that create the conditions for a safe and successful, thriving business.Drawing from over two decades of extensive research and client engagement, the authors introduce eight principles grounded in science, presented through the enlightening real-world insights from safety professionals across diverse industries. This book provides a practical playbook for leaders at every level, offering clear, actionable steps to create a positive safety culture that delivers improved safety results and operational productivity and performance.Leading Positive Safety is not just a book; it is a call to action. Equip yourself with the tools to attract and retain top talent, uplift leadership capabilities, and create teams that are diverse, inclusive, and supportive. In doing so, become a great place to work where safety improvement naturally cascades into business profitability. The safety journey has evolved. It is time to make safety positive.
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Affiche du document Leading Excellence

Leading Excellence

Chris Butterworth

6h30min00

  • Marketing et communication
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520 pages. Temps de lecture estimé 6h30min.
This book will appeal to leaders and aspiring leaders in every type of organisation. It explains the why and how of creating successful organisations with amazing cultures where people flourish.It is a practical leadership handbook full of real-life stories, insights and tips based on the authors’ many years of experience in senior leadership roles. A key insight is the need for leaders to recognise that one size does not fit all in the way they lead their organisation and interact with their people. Leaders need to be adaptive to the context and the person.To enable this the authors have developed the concept of the “5 hats of adaptive leaders”. These enable leaders to understand why, when and how to adapt their style as appropriate to any given context.The book is full of real-life examples that every leader can relate to and provides them with a practical, easy to follow approach to building the habits of an adaptive leader. It is an inspirational and motivational read that enables the reader to immediately take action to make a positive impact on themselves, their people and their organisation.Review:I highly recommend Leading Excellence to anyone committed to the pursuit of leadership excellence. It is a vital resource that promises not only to guide but also to inspire its readers to new heights of achievement. Explore its pages and find the inspiration to transform not just your approach to leadership, but your entire vision of what it means to lead.Dr Jeff Sutherland
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Affiche du document Top 5 Habits of Highly Effective People

Top 5 Habits of Highly Effective People

Howard Cantrell Jr

2h12min45

  • Marketing et communication
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177 pages. Temps de lecture estimé 2h13min.
Are you struggling to be effective? Does procrastination keep you at bay? Do you wonder what habits you can bring into your life to help you be successful? Do you believe you know enough steps to truly be successful in life? Would you like to learn how to think and act like an effective person? This book is here to help! For years, people have been watching celebrities, entrepreneurs, and politicians rise up in power. They seem to have it all under control. They are also seen as effective people, who have incorporated habits that have greatly contributed to their success. But guess what? Many of these habits they have do not require special instruction or training. You do not need to go to a college to learn the habits of a successful and effective person. You can find it right here! Diving into aspects such as positive thinking to setting of goals, Top 5 Habits of Highly Effective People dives deeply into the art of adding effective habits into your life that can radically change the way you think, move, as well as vastly improve your chances of succeeding. It also tackles the bad habits that keep these five habits at bay, making sure that you have all the necessary tools and knowledge to knock those bad habits to the ground! If you don’t believe habits can help bring you success, then you are mistaken. Habits make or break a person’s success. So take a deep breath, grab that cup of tea or coffee, and start discovering the habits that have gotten people over the mountains of life and launched them to the stars of success. Will it be easy? Probably not, but we are here to guide you all the way.
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Affiche du document What Your Customer Wants and Can’t Tell You

What Your Customer Wants and Can’t Tell You

Melina Palmer

2h09min00

  • Marketing et communication
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  • Livre epub
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172 pages. Temps de lecture estimé 2h09min.
Use the Science of Behavioral Economics to Understand Why People Buy“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2022 First Place Category Winner CIBA (Chanticleer International Book Awards)#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer ServiceWhat Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:Real-world examples that bring a concept to life and make it stickIdeas to help you with problem solving for your businessWays to hack your brain into coming up with innovative programs, products, and initiativesIf you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).
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Affiche du document Curious, Connected & Calm

Curious, Connected & Calm

Stephanie Bown

5h51min00

  • Marketing et communication
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468 pages. Temps de lecture estimé 5h51min.
Together is better, but only if you turn up and lean in.High performing teams are teams in synergy - where the whole is greater than the sumof its parts.This is especially important for directors and leadership teams who face unprecedentedmarket dynamics. Their individual and organisational success depends on their capacityto form bonds of trust that allow them to show up, have courage, welcome open dissent,and explore new solutions to adaptive challenges.In this book, high performance leadership coach Stephanie Bown explores team synergyas the intersection between independent thinking and collective capacity with the goalof amplifying the potential for great people to come together to achieve amazing things.
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Affiche du document Usa tu derecho a PresumIr

Usa tu derecho a PresumIr

Karim Raymond

4h18min00

  • Marketing et communication
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344 pages. Temps de lecture estimé 4h18min.
Este libro será una guía para poder crear una marca personal de alto impacto. La finalidad es que te sientas orgulloso de ti mismo, tus éxitos y lo que propones para lograr una gran presencia en los distintos medios digitales.Usa tu derecho a presumir te ayudará a encontrar una manera de celebrar y compartir los logros, a la vez que cambiará la forma en la que te perciben, y te dará herramientas para atraer a clientes que realmente te valoren y estén dispuestos, no solamente a invertir, sino a unirse a tu visión de liderazgo.Una marca personal de alto impacto solo puede ser creada por un líder que sabe que el mundo está esperando por su visión y mensaje. Por esa razón, cada capítulo te permitirá potenciar tus dones y alcanzar los resultados esperados. El liderazgo es la nueva marca personal.
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Affiche du document Affiliate Marketing Blueprint

Affiliate Marketing Blueprint

Ravi Bryant

11min15

  • Marketing et communication
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15 pages. Temps de lecture estimé 11min.
Affiliate Marketing Blueprint: Learn Effective Ways on How to Boost Your Business Online Through Affiliate MarketingThe concept of affiliate marketing is a variation on the outside sales position except that it all happens in cyber-space, and there is no door-to-door component.Think of yourself as the salesman, one of many, for a specific product or service and you’ve mastered the basics of what is an affiliate.People have all kinds of products and services that they want to sell online.Part of the process of becoming successful is to have a large amount of traffic that is interested in what you have to offer. The way you can accomplish this is by having a salesman or affiliate promote your products.When a sale is made, you share the earnings with your affiliate/salesman through commissions.Successful affiliates make a good living by promoting the products and services of other vendors in order to make that commitment.In this audiobook, you will Learn Effective Ways on How to Boost Your Business Online Through Affiliate Marketing! So what are you waiting for, download a copy of Affiliate Marketing Blueprint today!
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Affiche du document Cómo Hablar en Público sin Temor

Cómo Hablar en Público sin Temor

Valentín Ortega

2h29min15

  • Marketing et communication
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199 pages. Temps de lecture estimé 2h29min.
Hablar en público, en especial delante de multitudes, generalmente se percibe como la experiencia más estresante que se pueda imaginar. Las estrategias de oratoria presentadas en este libro están diseñadas para ayudarte a transmitir cualquier idea y mensaje ya sea a una persona o a un grupo de gente. En este libro descubrirás cómo trasmitir tus ideas de forma clara y eficaz, produciendo un fuerte impacto en la conciencia de tus oyentes.Aprenderás...• Cómo eliminar el pánico escénico y aumentar tu auto confianza.• Cómo derrotar la ansiedad• Estrategias que puedes usar para crear un discurso efectivo y poderoso en 30 minutos o menos.• Diferentes maneras para ayudarte a lidiar con una audiencia que no conoces y cómo conectarte con ella.• y mucho más!
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Affiche du document The Great 8 Pillars

The Great 8 Pillars

Christopher Peer

4h41min15

  • Marketing et communication
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375 pages. Temps de lecture estimé 4h41min.
Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?Chris Peer knows the answer.Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies.The Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value propositions, establish ROI-driven goals, and define key performance indicators. Chris teaches readers how to build a professional marketing infrastructure that consistently delivers a return on investment-and how to value marketing in the process.
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Affiche du document Les 5 clés du management 3.0

Les 5 clés du management 3.0

Antoine Melk

10min30

  • Marketing et communication
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  • Livre epub
  • Livre lcp
14 pages. Temps de lecture estimé 10min.
Qu’est-ce que le management au XXIe siècle ? Comment faire résonner des messages de marque et engager ses ressources humaines ? Dirigeons-nous ensemble vers un marketing futuriste et humaniste !
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Affiche du document A Force for Good

A Force for Good

Coco Sellman

12h59min15

  • Marketing et communication
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1039 pages. Temps de lecture estimé 12h59min.
A Force for Good is an engaging journey for visionary women founders, aiming to amplify the impact, scale, and profitability of their businesses. Authored by Coco Sellman, a five-time founder, impact investor, mentor to 500+ startups, and creator of the Force for Good System™, this book offers a detailed pathway and comprehensive toolkit for leading and expanding visionary companies. It empowers women to build high-impact, high-growth enterprises by providing practical rituals, tools, and strategies for success.
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Affiche du document Breakthrough Leadership Team

Breakthrough Leadership Team

Mike Goldman

5h47min15

  • Marketing et communication
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  • Livres audio
463 pages. Temps de lecture estimé 5h47min.
This is NOT a leadership book. If you want to be the leader of a growing, profitable business that positively impacts the lives of employees and clients, it’ll take more than leveling up your capacity and capabilities as leader. It will require a leadership team of A-players who can work with you to create a vibrant, winning environment that cascades down through the organization. Or, as Mike Goldman calls it: a breakthrough leadership team.In this audiobook, Mike shows you how to structure your team now and plan for future growth, get the right people on the team and the wrong people off the team, craft the right culture, develop your talent, and execute with discipline and accountability.This is a hands-on audiobook you’ll want to use with your leadership team and keep on your shelf to reference as your business grows and new challenges arise. It’s your key to enjoying greater and more consistent top and bottom-line growth, creating a fulfilling environment for your employees, adding more value to your clients, and having a greater impact on society.
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Affiche du document Instant Communication Skills

Instant Communication Skills

The INSTANT-Series

27min45

  • Marketing et communication
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37 pages. Temps de lecture estimé 28min.
How to Improve Communications Skills Instantly!Are you having trouble being heard or problem being misunderstood?Nowadays, it's more mandatory than ever to have good communication skill!Do you find it hard to talk to people, or when you do, you don't know exactly what to say and can't get the words out, not speaking very well, causing you frustrations?If you lack communication skills, you will have a hard time conveying your message, meeting people, and being taken seriously at work, home, and in life.Don't let the handicap of poor communication skills hold you back in anything.Within "Instant Communication Skills":* This one quickest and easiest thing you can do now to improve your communication skills so you can come off more attractive.* The crucial "think-on-your-feet communication" and how to work on it so to not only communicate better but faster, especially if it's a matter of life or death.* Best practices of how to be a better communicator so everybody will want to talk to and be around you, and putting them into action.* What to do in when you're having a conversation in your communication to magnetically build an instant connection, and how to do it.* Even cover the art of written communication and ways to be more effective at it without doing it wrong.* Plus, custom practical "how-to" strategies, techniques, applications and exercises to improve your communication skills....and much more.Become a much more effective communicator now!
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Affiche du document I Hate Marketing

I Hate Marketing

Jonathan M. Wenzel

2h02min15

  • Marketing et communication
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163 pages. Temps de lecture estimé 2h02min.
Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.
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Affiche du document Marketing Digital: 7 Negocios Exitosos Online

Marketing Digital: 7 Negocios Exitosos Online

Josue Rodriguez

4h21min45

  • Marketing et communication
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349 pages. Temps de lecture estimé 4h22min.
Descubre las estrategias de promoción de marketing online y los sistemas secretos utilizados tanto por grandes compañías como por vendedores desconocidos. ¿Has terminado comprando un producto que no necesitabas o que nunca funcionó como lo esperabas? Descubre cómo puedes utilizar sitios conocidos para tu propio beneficio, como por ejemplo Shopify, Amazon, Instagram y Pinterest. Aprenderás cómo hacer marketing gratis usando la popular red social Instagram, que no para de crecer, descubrirás cómo acceder a una base de datos de compradores de 300 millones de personas y generar clientes potenciales dirigiéndolos a tu oferta sin gastos de publicidad y verás cómo obtener miles de visitas con Pinterest. Esta red social puede enviarte miles de visitas a tu página web, su tráfico es de alta calidad y es más fácil de conseguir que cualquier otra fuente orgánica (no pagada) que he usado. Finalmente conocerás de una oportunidad de negocio de la cual me enteré hace muy poco, un negocio del primer mundo con posibilidad de escalarlo a nivel global, de este tipo de ocasiones que buscan las mentes millonarias de este nuevo tiempo. Si buscas ideas de negocios, tácticas de comercio electrónico, maneras de ganar dinero online y estrategias de marketing digital en redes sociales no dejes de leer este libro, ya que lo que voy a compartir realmente fortalecerá tu negocio si ya tienes uno, y si todavía no es tu caso, te animará a comenzar hoy a desarrollar un camino hacia tu libertad financiera.
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Affiche du document Le Marketing digital de @ à Z

Le Marketing digital de @ à Z

Hubert Kratiroff

2h48min00

  • Marketing et communication
  • Livre epub
  • Livre lcp
224 pages. Temps de lecture estimé 2h48min.
L’ouvrage de référence sur le marketing digital ! Dans un paysage marketing en constante évolution, le numérique est devenu indispensable. Ce livre est un tour complet et résolument pratique du marketing digital.Que vous soyez professionnel du marketing ou du marketing digital, en poste ou en devenir, ou tout simplement intéressé par les enjeux du secteur, vous trouverez toutes les ressources pour tirer au maximum parti du numérique dans votre pratique :émerveiller vos clients avec le digital, en créant des expériences d’exception ;vous préparer pour le marketing digital de demain ;concevoir et déployer une stratégie digitale dont les deux piliers sont l’agilité et l’adaptabilité ;faire de votre marque une star d’Internet ;rayonner par vos contenus ;maîtriser le marketing des communautés.Écrit par deux experts, Le Marketing digital de @ à Z est enrichi de nombreux schémas, exercices, interviews de professionnels et mises en pratique pour passer à l’action. RemerciementsAvant-proposSynopsis PARTIE I : Comment émerveiller ses clients avec le digitalChapitre 1 De l’expérience client (CX) à l’engagement clientChapitre 2 Les attentes des clientsChapitre 3 L’art des expériences omnicanalesChapitre 4 De la nécessaire personnalisation de l’expérience client par le digitalChapitre 5 Les outils de la personnalisation : de la DMP à la CDP PARTIE II : Définir le marketing digitalChapitre 6 Le digital : enjeux et limitesChapitre 7 Une classification du marketing digitalChapitre 8 À qui s’adresse le marketing digital ?Chapitre 9 Marketing digital vs marketing traditionnelChapitre 10 Les métiers du marketing PARTIE III : Se préparer pour le marketing digital de demainChapitre 11 De l’empreinte environnementale du digitalChapitre 12 Mais où va donc le digital ?Chapitre 13 NBIC et autres innovationsChapitre 14 Web3 : prémices de la décentralisation du Web ? PARTIE IV : Concevoir et déployer sa stratégie digitaleChapitre 15 De la stratégie marketing digitaleChapitre 16 Les outils du marketing digitalChapitre 17 Aligner son organisation autour de l’agilité et l’innovationChapitre 18 Conseils pour réussir sa transformation digitale PARTIE V : Faire de sa marque une star d’InternetChapitre 19 Le référencement dans tous ses étatsChapitre 20 Les méandres du référencement et de l’algorithme GoogleChapitre 21 ASO et SMO : référencer ses apps et ses posts sociauxChapitre 22 Les nouvelles formes de référencement PARTIE VI : Faire rayonner sa marque par ses contenusChapitre 23 Les stratégies de contenu au service des marquesChapitre 24 Ce qui change pour les stratégies de contenu à l’ère du content shockChapitre 25 Les stratégies de contenu à l’ère de l’IA générativeChapitre 26 Toutes les formes de contenu (ou presque)Chapitre 28 Conseils en stratégie de contenu pour le B2B PARTIE VII : Maîtriser le marketing des communautésChapitre 29 Fédérer les communautés avec le digitalChapitre 30 Le marketing du bouche-à-oreille et le digitalChapitre 31 État des lieux des médias sociauxChapitre 32 Panique dans les communautés Glossaire du marketing digital
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Affiche du document A Brazilian Language Course for Business and Trade

A Brazilian Language Course for Business and Trade

Thiago Nascimento

30min45

  • Marketing et communication
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41 pages. Temps de lecture estimé 31min.
This audio course, Brazilian Portuguese for Business and Trade, equips you with essential language skills to navigate the Brazilian business world confidently. Designed specifically for professionals, the course emphasizes commonly used business vocabulary and practical phrases. You’ll learn the Portuguese terms for core business concepts like “contract,” “investment,” “negotiation,” and “logistics,” which are vital for effective communication in Brazilian corporate settings.This course addresses a broad range of business areas, including corporate roles and responsibilities, financial terms, and logistics, ensuring you gain comprehensive language support. With sections focused on "negotiating contracts," "budgeting," and "supply chain management," you’ll be well-prepared for the demands of Brazilian business. This course includes terms for tasks such as “sending emails,” “making phone calls,” and “scheduling meetings,” all tailored to foster smoother, more effective interactions with Brazilian colleagues and clients.By engaging in practical, real-world sentence translations, you’ll reinforce your knowledge and improve comprehension. Terms like "warehouse," "client," and "shipment" come up frequently, helping you retain essential vocabulary through repeated use. Periodic review modules allow you to revisit learned material, further enhancing retention and confidence.Brazilian Portuguese for Business and Trade is suitable for anyone aiming to develop language skills for professional growth in Brazil or with Brazilian partners. Whether you’re negotiating, preparing presentations, or managing supply logistics, this course ensures you can conduct these activities fluently in Portuguese. Expand your linguistic capability and business acumen with the critical vocabulary this course provides.
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Affiche du document Find Your Customers Today : Develop Your Business

Find Your Customers Today : Develop Your Business

Valeska Lefranc

35min15

  • Marketing et communication
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47 pages. Temps de lecture estimé 35min.
The book is easy to read, fun, non technical, you don't need sales or marketing expertise in order to find new customers today. It goes without saying that companies and organisations need to be profitable. That’s why they are all at some point or another looking for new customers. This book will teach you how to simply spot such prospects, right, left and centre. Thanks to this practical hands-on advice, the art of prospecting becomes attainable for everyone, from the entrepreneur, the manager and the retailer to the freelancer and the head of the sales team, from start-ups to established companies. Want to rapidly increase your customer base? Read and proceed.
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Affiche du document Shrinking Elephants

Shrinking Elephants

Genevieve Hawkins

6h10min30

  • Marketing et communication
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  • Livres audio
494 pages. Temps de lecture estimé 6h10min.
Conflict is an opportunity. Use it wisely and you will unlock value in you, your team and your organisation. Conflict exists in every organisation. Sometimes very obviously. Sometimes quietly. Very few love it. If you are frustrated with yourself for not stepping in; with others, for not playing ball; with the politics that get in the way of getting results; with the clearly dysfunctional teams; then this book is for you. A companion to Mentally at Work, but also a stand-alone book, it takes the science of our brains and the reality of the workplace and gives you practical tools to more effectively navigate the elephant in the room, to decrease conflict. In reading this book you will:Learn how to identify the elephants that are blocking effective problem solving.Start to understand the underlying unconscious reactions and blind spots, that are at the heart of growing elephants.Build confidence in elephant shrinking, that helps you learn about yourself, build trust-based relationships, and stop wasted energy in your organisation.Know how to look after your mental health and that of others, through louder conflict issues, coming out the better for it.Scale elephant shrinking in your team.We live in a complicated world that needs more elephant shrinkers. Start learning to become one today! This book is targeted at people in leadership roles. It helps them to better understand how they influence workplace culture and how they can create psychological safety at work through how they lead. It helps leaders to become caring scientists, using intentional actions to influence the brain chemicals in the people they work with to untangle conflict and, in doing so, unlock value in themselves, their team and their organisation.
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