Catalogue - page 2

Affiche du document Financial Services Sales Handbook

Financial Services Sales Handbook

Clifton Warren

1h27min45

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117 pages. Temps de lecture estimé 1h28min.
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric approach in today's competitive market.Designed for both seasoned professionals and newcomers this handbook provides actionable strategies to master the art of selling financial services sales.Key features include:Build and maintain a robust sales pipeline while fostering long-term client relationships.Position yourself as a trusted advisor with tailored value propositions and effective cross-selling strategies.Align your sales tactics with client needs to drive organic growth and build loyalty.Packed with insights and tools, this handbook equips you to excel in a competitive environment.
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Affiche du document Climate-Ready Business

Climate-Ready Business

Valentina Fomenko

1h07min30

  • Bourse et finance
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90 pages. Temps de lecture estimé 1h07min.
The pressure on the private sector to act on climate change is immense – and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs off the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.This book provides the definitive blueprint for this urgent transformation. It is an actionable, step-by-step guide for business practitioners on how to develop and implement a comprehensive climate-readiness strategy. Readers will discover how to assess and manage the risks of climate change for their companies, spot and capitalize on new business opportunities linked to tackling – or adapting to – climate change, collaborate effectively with stakeholders, navigate upcoming regulations, build company-wide support for climate initiatives, and use these experiences to prepare for future challenges faster than competitors.This book will be of value to executives, board members, and employees at companies of all sizes, corporate sustainability officers, and all business professionals, policymakers, political activists, entrepreneurs, and intellectuals who believe in the power of business to help society respond to climate change.
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Affiche du document What Everyone Should Know About Business

What Everyone Should Know About Business

Patrice Flynn

1h07min30

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90 pages. Temps de lecture estimé 1h07min.
This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.Theory is matched with game-changing realities in today’s business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.
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Affiche du document AI Marketing

AI Marketing

Eliane Karsaklian

1h58min30

  • Marketing et communication
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158 pages. Temps de lecture estimé 1h58min.
This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day’s forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don’t you feel cursed without it? You will know all about it in this book.Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one’s sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.Brands bring you magical solutions: Mr Clean Magic Eraser, L’Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!
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Affiche du document The Tech Audible

The Tech Audible

Chase Minnifield

52min30

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70 pages. Temps de lecture estimé 52min.
Call the Audible and Lead Your Business into the Future!Are you ready to transform your business into a tech-driven powerhouse? Whether you’re launching a new tech company or looking to leverage technology to grow your existing business, The Tech Audible delivers clear, actionable strategies to help you succeed.Chase Minnifield—former NFL player and Forbes 30 Under 30 tech entrepreneur—shares the proven methods that helped him go from professional athlete to successful tech founder. This playbook simplifies the world of technology and equips you with step-by-step guidance to:Quickly transition your business into a thriving tech ventureCreate technology solutions that unlock new revenue streamsSecure funding and build a team that drives innovationOvercome obstacles and scale your business with confidencePacked with real-world examples and practical insights, The Tech Audible is designed for entrepreneurs at any level, even those new to tech. No matter your starting point, this book will help you start a tech company.
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Affiche du document Sustaining High Performance in Business

Sustaining High Performance in Business

Jeffrey S. Harrison

59min15

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79 pages. Temps de lecture estimé 59min.
This book provides a concise yet complete guide for strategic management.Managers face a difficult challenge in successfully guiding their firms so that they sustain high financial performance, while also being sensitive to the environment, taking good care of their employees and customers, being fair with their suppliers, and giving back to the communities in which operate. While many books have been written that focus on one business topic or another as the key to achieving sustainable success in business, it is the efficiency and effectiveness of a firm’s entire value creating system that determines its long-term performance.In this book, systems theory is used as an integrative mechanism to combine the best ideas about sustaining high performance from the fields of economics, the resource-based perspective, and stakeholder theory. Tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. The book then describes how to use this information to create winning strategies that lead to the creation of additional stakeholder value and high long-term financial performance. In addition, detailed implementation tools are provided to ensure that strategies are carried out successfully. This book provides a concise yet complete guide for strategic management.
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Affiche du document Creating Value Through Project-Based Supply Chain Decisions

Creating Value Through Project-Based Supply Chain Decisions

Denise Denise

1h30min00

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120 pages. Temps de lecture estimé 1h30min.
Good project decisions result in successful careers and profitable companies. Bad decisions can be costly and cause operational downtime, may hurt employee morale, and impact customers and suppliers. Making a good decision has become very difficult because of increasing operating complexity and less marketplace predictability. Because of this: employers rate critical thinking and decision making as a top essential skill.Business problems are complex – so why do we continue to use a standard one-dimensional approach to solve complex, risky, and unpredictable problems?This book takes a novel but practical, multi-dimensional approach to making value-creating project decisions–decisions which use less resources to produce maximum value, including:Link company strategy and goals to project concepts,How to assess which projects produce value,Risk,Make or buy project criteria,Service based project decisions.This book is intended for project managers, supply chain professionals, and operationally focused roles for individuals having responsibility for successfully delivering projects and want to take charge of their career.
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Affiche du document The Leadership Edge

The Leadership Edge

Michael B. Ross

1h29min15

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119 pages. Temps de lecture estimé 1h29min.
Businesses rise, fall, or stall based on their level of leadership. Businesses that invest the time, energy, and resources to develop leaders enjoy a competitive edge—and by developing leaders who can develop other leaders, unleash the power of rapid and sustainable growth. By developing people with the skills to put team members and customers in the best position to succeed, they ensure their own success.The Leadership Edge gives business leaders and leadership coaches, consultants, and trainers a framework for developing strong business leaders who can learn to develop other strong business leaders. It serves as a guide, offering insights, strategies, and practical tools to empower individuals and organizations to gain their own leadership edge.Whether you are a seasoned executive, a middle manager, an emerging leader, or a leadership consultant, the principles and practices explored in The Leadership Edge provide the knowledge and resources to unleash your leadership potential and make a meaningful impact on your organization.
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Affiche du document Have You Ever Had a Boss That . . .

Have You Ever Had a Boss That . . .

Eric Charran

1h42min00

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136 pages. Temps de lecture estimé 1h42min.
Have You Ever Had a Boss That…?Succeeding in a Dysfunctional WorkplaceEric Charran, a veteran technology executive with over 25 years of leadership experience at some of the world’s largest organizations—including 18 years at Microsoft—has worked under every kind of boss imaginable. From transformational leaders to those who thrive in chaos, he has seen firsthand how leadership dynamics shape workplace culture, employee engagement, and career progression.In Have You Ever Had a Boss That…?, Charran offers a compelling, research-backed guide for professionals at all career stages, from early-career employees to senior executives, providing actionable strategies to not just survive—but excel in dysfunctional workplaces.Through real-world case studies, psychological insights, and practical frameworks, Charran introduces nine distinct boss archetypes, each representing a different form of unhelpful or toxic leadership. From The Firefighter, who creates emergencies just to put them out, to The Attack Sub, who operates in secrecy to undermine colleagues, these archetypes explain why so many professionals struggle with ineffective managers—and how to turn these challenges into career-building opportunities.Workplace dysfunction can drain productivity, stall careers, and create daily stress, but professionals who understand leadership behaviors and adapt strategically can navigate even the most challenging environments. Drawing from his extensive experience leading high-impact teams, Charran reveals how to “manage up,” influence from any position, and take control of your career path—even when working for a difficult boss.This book is an essential resource for anyone who has ever felt stuck in a frustrating workplace, struggled under poor leadership, or wondered how to turn dysfunction into success.You may not be able to choose your boss, but you can choose how to thrive, grow, and take control of your success—no matter the workplace challenges you face.
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Affiche du document Confronting the Bull Shark

Confronting the Bull Shark

Edward Barr

1h13min30

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98 pages. Temps de lecture estimé 1h13min.
Every organization will experience a crisis. Some will be mild; others will be severe. All will experience the unexpected. Few will experience the TOTALLY UNEXPECTED NEGATIVE EVENTS–the BULL SHARK events. These events can only be dreamed of – in a nightmare. They arise out of some deep part of an organization that believes it has things under control, much as Bull Sharks arise out of completely unexpected freshwater river to thrash and kill its prey.Too many organizations never plan for any kind of crisis. They don’t identify their vulnerabilities, typically obvious ones. A Bull Shark event is different, it’s insidious. It lies deep beneath the surface, defying imagination and totally unexpected, causing chaos and havoc, threatening the life of the organization that it attacks.However, even a Bull Shark event can be imagined. But it takes a commitment to freeing people’s imaginations and then planning for these totally unlikely events. This handbook offers the insights that will help organizations go beyond the obvious to the events that make no sense when they happen and disrupt organizations to the core, the Bull Shark events. It does this with examples of Bull Shark events, techniques to unearth your potential Bull Sharks, and techniques to deal with them when they arise. Read this book so you will know how to handle even the worst crises.
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Affiche du document Achieving Productivity

Achieving Productivity

Michael Edmondson

1h27min45

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117 pages. Temps de lecture estimé 1h28min.
Achieving Productivity: 24 Essential Skills for High-Performing Teams is a customizable learning and development program designed to help individuals and organizations thrive in today's fast-changing global economy.With disengaged workers, unfilled job positions, and many people living paycheck to paycheck, the modern workforce faces significant challenges. Only 23% of workers globally report being engaged at work, while millions of job openings remain unfilled due to a lack of available talent.The program highlights the importance of adapting to rapid technological changes and emphasizes that success requires more than just technical (hard) or interpersonal (soft) skills. It introduces the concept of Essential Skills, which are critical for connecting and enhancing both hard and soft skills, promoting self-awareness, and helping individuals navigate and succeed in complex environments.Achieving Productivity offers valuable insights for businesses of all sizes, non-profits, and government agencies, providing a pathway to develop human capital, boost employee engagement, and ensure long-term success amid ongoing disruptions.
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Affiche du document Global Climate Change

Global Climate Change

Malcolm Prowle

1h39min00

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132 pages. Temps de lecture estimé 1h39min.
Recently, large parts of the world faced record high temperatures–another item on a long list of warning signs about the climate. This book is for the reader interested in having a better understanding of the nature and causes of climate change and the measures being undertaken.Global Climate Change suggests success is unlikely and to prevent catastrophe, more radical and uncomfortable actions will be needed. Many groups in society (e.g. governments, economies, businesses, public services) will need to undertake such actions to mitigate climate change and deal with its consequences. This book provides guidance about what these actions will involve.
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Affiche du document Transformative Strategic Thinking

Transformative Strategic Thinking

Eva Panetti

1h21min45

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109 pages. Temps de lecture estimé 1h22min.
In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses' survival and success hinge on their ability to transform continuously.The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative products or cutting-edge technology—it's about pioneering business models.This book introduces the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experimenting with new ones.Concluding with real-life success stories of three entrepreneurs who navigated disruptive innovations and black swan events through the TST approach, this book provides a hands-on perspective on transforming business models. Different from traditional strategy literature, this book doesn't offer off-the-shelf formulas but empowers you to think creatively. With step-by-step guidance, visual collaboration tools, real-world case examples, exercises, and design tips, you will learn to dissect your current business model, identify areas for improvement, and foster a creative approach to developing new models.Targeted at forward-thinking managers, daring entrepreneurs, aspiring business leaders, and ambitious startup founders, the TST toolkit equips them to challenge conventional business models and design innovative ones. It is equally valuable for students and enthusiasts of business design, design thinking, and entrepreneurship.
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Affiche du document Strategic Sustainable Supply Chain Management

Strategic Sustainable Supply Chain Management

Robert P. Sroufe

1h33min45

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125 pages. Temps de lecture estimé 1h34min.
This 3rd edition book provides a multi-perspective approach to strategic sustainability and value chains to allow understanding from various disciplines and professional backgrounds.Some of the key features of this second volume include a how-to guide on implementation for strategic sustainable supply chain management (S3CM):Short vignettes of important trends along with relevant management issues;Evidence-based management examples from leading multinational companies, as well as small and medium enterprises spanning supply chains;Reference to appropriate tools, emerging technology, and practices;Chapter action items for the reader to take a deeper look at integration opportunities involving sustainability and supply chain management;An action-learning approach to applying concepts and tools so readers from any functional perspective can implement and manage sustainability projects;And guidelines on how to move forward with your supply chain sustainability initiative.
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Affiche du document Start-Ups DECLASSIFIED

Start-Ups DECLASSIFIED

Stephen J. Andriole

1h28min30

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118 pages. Temps de lecture estimé 1h28min.
This book is about increasing the probability of success–a playbook for entrepreneurs.You’re an entrepreneur and should already be thinking about how to get rich – filthy rich – before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep.Start-Ups DECLASSIFIED can help. It’s a must read because it describes the real start-up process based on actual cases – not “theories” about how to create, grow or exit start-ups. The book offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting – as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience. It’s a practical book full of insider analyses, observations and lessons from start-up cases where the author was “in the room.”This book describes the real start-up process – not the one described by pundits or the uninitiated – followed by the steps necessary to cut through the articles, books and TED talks about how to “do” start-ups. Start-Ups DECLASSIFIED is a playbook for entrepreneurs.Start-Ups DECLASSIFIED says the quiet things out loud. The book is about increasing the probability of success. It leapfrogs the nonsense that permeates startup myths and movies. If you’re a serious entrepreneur, you will love this book.
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Affiche du document Scaling Generative AI

Scaling Generative AI

Amit Prabhu

2h06min00

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168 pages. Temps de lecture estimé 2h06min.
This book contains the operational readiness framework, providing step-by-step guidance to enterprises to prepare themselves for the scaled adoption of generative AI. Different enterprises have reacted differently to the generative AI hype. The real value of generative AI lies in the scaled adoption. Only 10 percent of the enterprises have been able to scale. A staggering 90 percent of them are lagging. This has caused a “huge gap” between the scaling and lagging firms. Closing this huge gap is a daunting task.To bridge this gap, enterprises must be operationally ready in the following four areas:CustomerTechnologyDataPeopleThis book contains the operational readiness framework, providing step-by-step guidance to enterprises to prepare themselves for the scaled adoption of generative AI.Although the framework is primarily for the executives, leaders, managers, consultants, strategists, and transformation drivers at the lagging firms, the scaling firms can use it to assess their current operational readiness levels and mitigate the prevailing gaps. It can also provide useful insights to the entrepreneurs in the generative AI value chain to develop unique solutions. Additionally, it can help technology and management students to align themselves better to embrace new challenges of the corporate world they will soon enter.The success of this book lies in how effectively the readers apply the framework at their workplace. This book is not just about information…it’s all about transformation!
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Affiche du document AI in the Boardroom

AI in the Boardroom

Tom Petro

1h43min30

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138 pages. Temps de lecture estimé 1h43min.
Why Every Corporate Leader Needs This Book to Master AI GovernanceAI is reshaping industries faster than most leadership teams can adapt. Companies with strong digital and AI capabilities are outperforming peers by two to six times in Total Shareholder Return. The gap is widening as leaders compound their advantages, making it increasingly difficult for others to keep pace. Without proper governance, directors expose their organizations to costly failures. AI in the Boardroom equips leaders with the frameworks and tools to harness AI’s potential responsibly, drive innovation, and avoid costly missteps.This book provides:An essential guide to the twelve foundational AI techniques with real-world commercial applications that board members need to understand.Insight into why most companies are not AI-ready due to immature data governance, along with actionable strategies to close this critical gap.A comprehensive AI governance framework that addresses AI-specific risks, which often fall outside the scope of traditional ERM frameworks.Real-world use cases to inspire how AI can drive innovation and competitive advantage, showcasing the art of the possible for your organization.This is a must-read for directors, C-suite executives, and governance leaders committed to unlocking AI’s potential. Lead your organization with confidence, leveraging AI for growth while ensuring a solid governance foundation.
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Affiche du document Doing Business in Germany

Doing Business in Germany

Andra Riemhofer

1h08min15

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91 pages. Temps de lecture estimé 1h08min.
Unlock the secrets of German business success with this essential guide for global executives and aspiring international business leaders.Andra Riemhofer, a renowned business development consultant and lecturer, delivers a powerful roadmap for navigating the intricacies of German business culture.In this groundbreaking book, you’ll discover:Why seemingly minor cultural differences can make or break multimillion-dollar deals.How to decode the German decision-making process and use it to your advantage.Strategies for turning potential cultural clashes into opportunities for growth.Unlike theoretical textbooks, Doing Business in Germany offers vivid anecdotes and practical insights that bring German business culture to life. Riemhofer’s unique blend of strategic acumen and cross-cultural expertise provides readers with actionable intelligence for success in the German market.From virtual meetings to high-stakes negotiations, this book equips you with the tools to:Navigate trade shows and face-to-face meetings with confidence.Secure contracts by aligning with German business values.Build lasting relationships with German partners, clients, and colleagues.This indispensable guide is a must-read for C-suite executives expanding into German markets, MBA students specializing in international business, and any professional seeking to gain a competitive edge in Europe’s largest economy.Don’t let cultural misunderstandings cost you time, money, and opportunities—arm yourself with the knowledge to thrive in the German business landscape.
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Affiche du document Unleashing AI

Unleashing AI

Milan Frankl

2h42min45

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217 pages. Temps de lecture estimé 2h43min.
Unleashing AI: Harnessing Artificial Intelligence for Business Success is a comprehensive guide for business leaders, professionals, and entrepreneurs looking to understand and leverage the transformative potential of AI technologies.Unleashing AI is an actionable resource that equips the readers with the knowledge and strategies to harness the power of AI for competitive advantage. This book goes beyond the hype and technical jargon, offering a clear and accessible exploration of AI's applications, implementation challenges, and ethical considerations. It reviews the fundamental concepts of AI, its applications across various business functions, and the ethical considerations associated with its deployment. Through detailed chapters and practical insights, readers will gain a deep understanding of how to integrate AI into their business strategies to drive innovation, efficiency, and competitive advantage.By combining expert insights, and practical frameworks, Unleashing AI empowers readers to navigate the AI landscape, identify opportunities, and develop effective AI strategies aligned with their business goals.
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Affiche du document The Manager’s Guide to Psychological Safety

The Manager’s Guide to Psychological Safety

David D. Van Fleet

1h24min00

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112 pages. Temps de lecture estimé 1h24min.
The Manager’s Guide to Psychological Safety presents a simple and easy-to-understand way to achieve psychological safety in organizations. Psychological safety is an organizational culture where no one will be punished for asking questions, speaking their minds, reporting mistakes and talking about them, and expressing concerns or proposing new ideas without being asked.While relevant topics such as change, communication, motivation, and safety are covered, the concern is with the people in organizations—assuring that they are treated with dignity and respect for the benefit of all thus creating for them a psychologically safe place in which to work.Approaches to achieving psychological safety are presented and present a unique framework (V-REEL®) for analyzing the organization and its internal environment that may hinder or help it become psychologically safe. Psychological safety, once attained, enhances the organization's reputation and its bottom line.
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