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Affiche du document Constitutionnalisme et coups d'état en Afrique — Constitutionnalisme et coups d'état en Afrique
Dominique Désiré Erenon
2h56min15
Droit et juridique
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235 pages. Temps de lecture estimé 2h56min.
Le constitutionnalisme africain a été fragilisé par le non-respect des règles constitutionnelles et les coups d’État, phénomènes récurrents depuis les indépendances. Ces crises politiques ont marqué les décennies 1980, 1990, 2000 et sont réapparues depuis 2020. Contrairement à l’opinion de Raymond Carré de Malberg, les constitutionnalistes contemporains ne peuvent ignorer ces événements, tant ils bouleversent la pratique constitutionnelle. Le constitutionnaliste centrafricain Dominique Désiré Erenon analyse ce phénomène, en cherchant à le conceptualiser, identifier ses causes et évaluer ses conséquences sur les États.

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Affiche du document No-code -2e édition — No-code -2e édition
Alexis Kovalenko
2h01min30
Informatique
162 pages. Temps de lecture estimé 2h01min.
Les technologies no-code ont récemment atteint un niveau de maturité qui en font une vraie alternative au développement Web traditionnel. Comme dans tout mouvement émergent, il est difficile de faire la part des choses entre l'offre qui est en train de naître et les messages que peuvent véhiculer les acteurs du secteur. Développer des sites ou applis en exploitant le no-code est également déontologique. Le but est de se réapproprier les moyens de production numérique (relocalisation, "déGAFAïsation", etc.). Afin de permettre au lecteur d'évoluer et de suivre la tendance, l'objectif de l'ouvrage est également de partager les conseils pratiques des auteurs et les meilleurs outils pour avoir une approche contenant un fort versant de "productivité". Tout ceci en illustrant l'ouvrage de cas concrets et de mises en oeuvre pratique. Cette nouvelle édition est enrichie et mise à jour de nouveaux exemples concrets de Nocode. Avant-proposPARTIE 1 - LE NO-CODE, QU’EST-CE QUE C’EST ?1 Émergence du no-code2 Panorama de projets réalisés sans coder3 Qu’est-ce qu’un outil no-code ?4 Histoire et origines techniques du no-code PARTIE 2 - EXISTE-T-IL UN MOUVEMENT NO-CODE ?5 Mouvement et communautés6 Une variété d’approches et d’attitudes PARTIE 3 COMMENT BIEN PRATIQUER LE NO-CODE ?7 Lancer des projets numériques sans coder8 Organiser, collaborer et automatiser en mode no-code ops9 Implémenter Conclusion

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Affiche du document Conversations About Job Performance — Conversations About Job Performance
Michael E. Gordon
2h00min45
Gestion et management
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161 pages. Temps de lecture estimé 2h1min.
Conversations About Job Performance details the Communication-Centered Approach (CCA) to performance appraisal that is focused on its most challenging part—the appraisal interview.For many years, researchers and practitioners have devoted substantial time and effort to develop satisfactory performance appraisal systems that impart useful information to employees about their job performance. Nonetheless, problems continue to arise, principally because managers often find it difficult to provide feedback on performance to their employees. If this sounds familiar to you, you’ll need this book, which details the Communication-Centered Approach (CCA) to performance appraisal that is focused on its most challenging part—the appraisal interview.The CCA described by authors Gordon and Miller is important because, despite the continuing evolution of performance appraisal, a conversation about the employee’s performance is still a very important component of the latest systems. Also, focusing on communication offers a valuable perspective on all aspects of performance appraisal: the definition of performance and its various facets, how performance information is given and perceived, and the interactional context that affects the meaning of feedback.Thoughtful insight and communication literature that is the basis for each of these ideas is included, as well as illustrations on how the conceptual foundation may be translated into practice.

Conversations About Job Performance
Michael E. Gordon
2h00min45
Gestion et management
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161 pages. Temps de lecture estimé 2h1min.
Conversations About Job Performance details the Communication-Centered Approach (CCA) to performance appraisal that is focused on its most challenging part—the appraisal interview.For many years, researchers and practitioners have devoted substantial time and effort to develop satisfactory performance appraisal systems that impart useful information to employees about their job performance. Nonetheless, problems continue to arise, principally because managers often find it difficult to provide feedback on performance to their employees. If this sounds familiar to you, you’ll need this book, which details the Communication-Centered Approach (CCA) to performance appraisal that is focused on its most challenging part—the appraisal interview.The CCA described by authors Gordon and Miller is important because, despite the continuing evolution of performance appraisal, a conversation about the employee’s performance is still a very important component of the latest systems. Also, focusing on communication offers a valuable perspective on all aspects of performance appraisal: the definition of performance and its various facets, how performance information is given and perceived, and the interactional context that affects the meaning of feedback.Thoughtful insight and communication literature that is the basis for each of these ideas is included, as well as illustrations on how the conceptual foundation may be translated into practice.

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Affiche du document Fundamentals of Writing for Marketing and Public Relations — Fundamentals of Writing for Marketing and Public Relations
Janet Mizrahi
57min45
Création d'entreprise
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77 pages. Temps de lecture estimé 58min.
Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials.Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as:News releases,Newsletters,Brochures,Web copy,Social media (blogs and microblogs),Pitch letter and media kit.Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.

Fundamentals of Writing for Marketing and Public Relations
Janet Mizrahi
57min45
Création d'entreprise
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77 pages. Temps de lecture estimé 58min.
Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials.Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as:News releases,Newsletters,Brochures,Web copy,Social media (blogs and microblogs),Pitch letter and media kit.Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.

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Affiche du document Managerial Economics — Managerial Economics
Donald N. Stengel
1h33min45
Economie
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125 pages. Temps de lecture estimé 1h34min.
If you have good economic principles, then more than likely, you’re making good business decisions. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. This highly respected text will help you and any business manager with managerial economics, which is the application of microeconomics to business decisions.Inside, you’ll learn about the key relationships between price, quantity, cost, revenue, and profit, which are detailed for an individual firm in the form of simple conceptual models. The book includes key elements from the economics of consumer demand and the economics of production. It also discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms, as well as market price-quantity equilibrium, competitive behavior, and the role of market structure on market equilibrium and competition. It concludes by considering market regulation in terms of the generic problems that create the need for regulation and possible remedies for those problems.

Managerial Economics
Donald N. Stengel
1h33min45
Economie
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125 pages. Temps de lecture estimé 1h34min.
If you have good economic principles, then more than likely, you’re making good business decisions. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. This highly respected text will help you and any business manager with managerial economics, which is the application of microeconomics to business decisions.Inside, you’ll learn about the key relationships between price, quantity, cost, revenue, and profit, which are detailed for an individual firm in the form of simple conceptual models. The book includes key elements from the economics of consumer demand and the economics of production. It also discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms, as well as market price-quantity equilibrium, competitive behavior, and the role of market structure on market equilibrium and competition. It concludes by considering market regulation in terms of the generic problems that create the need for regulation and possible remedies for those problems.

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Affiche du document The Five Golden Rules of Negotiation — The Five Golden Rules of Negotiation
Philippe Korda
1h51min45
Gestion et management
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149 pages. Temps de lecture estimé 1h52min.
Are there really useful tips or strategies to smart business negotiations? As a manager, you’ve probably wondered this many times. Author Philippe Korda not only knows these strategies do exist but he has also now written one of the most useful books you’ll ever need for sharp negotiating skills.The Five Golden Rules of Negotiation reveals the art of negotiation and helps you get the skills needed in becoming a master negotiator in today’s business environment. The first part of the book outlines the fundamentals of negotiating, while the second part is devoted to getting the reader to understand their opponent’s interests and tactics during the negotiation process. Finally, you get the opportunity to learn how to strategize successfully.The book itself is based on a fictional buyer-salesperson relationship. Korda cleverly begins this book with two protagonists meeting over lunch on the day the buyer is due to retire. They begin to discuss their business relationship over the years and Korda includes different episodes or meetings during that time to bring out the above golden tules and other negotiation concepts. He provides simple tools to help apply the golden rules and each chapter concludes with a summary of the key points and questions to be considered.

The Five Golden Rules of Negotiation
Philippe Korda
1h51min45
Gestion et management
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149 pages. Temps de lecture estimé 1h52min.
Are there really useful tips or strategies to smart business negotiations? As a manager, you’ve probably wondered this many times. Author Philippe Korda not only knows these strategies do exist but he has also now written one of the most useful books you’ll ever need for sharp negotiating skills.The Five Golden Rules of Negotiation reveals the art of negotiation and helps you get the skills needed in becoming a master negotiator in today’s business environment. The first part of the book outlines the fundamentals of negotiating, while the second part is devoted to getting the reader to understand their opponent’s interests and tactics during the negotiation process. Finally, you get the opportunity to learn how to strategize successfully.The book itself is based on a fictional buyer-salesperson relationship. Korda cleverly begins this book with two protagonists meeting over lunch on the day the buyer is due to retire. They begin to discuss their business relationship over the years and Korda includes different episodes or meetings during that time to bring out the above golden tules and other negotiation concepts. He provides simple tools to help apply the golden rules and each chapter concludes with a summary of the key points and questions to be considered.

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Affiche du document Par-delà le brouillard… Il n’y a pas de crise — Par-delà le brouillard… Il n’y a pas de crise
Thibault Lieurade
1h28min30
Gestion et management
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118 pages. Temps de lecture estimé 1h28min.
La multiplication des crises politiques, sociales, environnementales ou encore géopolitiques bouscule violemment notre monde. Pourtant, sans nier la gravité des problèmes, il faut constater que les grandes questions humaines ne changent pas ; les défis essentiels de notre existence sont les mêmes depuis toujours. Certes, les réponses évoluent, s’adaptent à l’époque et aux circonstances. Mais les vraies questions reviennent sans cesse. Pouvoir, violence, justice, quête de sens ou encore besoin de reconnaissance façonnent irréductiblement notre humanité. L’IA et les technologies, la guerre ou l’autoritarisme politique ne bouleversent pas ces enjeux : ils les déplacent, les reconfigurent, et nous obligent à inventer des réponses nouvelles. C’est le constat de départ de cet essai sous forme d’entretiens entre Laurent Bibard, philosophe, et Thibault Lieurade, journaliste. Les auteurs proposent de se pencher sur ces constantes en convoquant les grands auteurs et penseurs de toutes les époques. Leurs réflexions, qui portent sur 13 sujets, de l’Europe à la sexualité, en passant par la transcendance et l’éducation, visent à déceler les nouvelles questions à se poser pour les soulever au mieux par-delà le court-termisme ambiant. Sans perdre de vue qu’il n’y a pas de fatalité et que l’avenir sera avant tout ce que nous en ferons.

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Affiche du document Influence Design in the AI Era — Influence Design in the AI Era
Sean W. Smith
1h08min15
Efficacité professionnelle
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91 pages. Temps de lecture estimé 1h08min.
Finding a balance between humans and intelligent machines has become paramount. While ingenious AI solutions may yield immediate benefits, they can also trigger behavioral shifts, potentially leading to long-term challenges and shifting standards.Influence Design in the AI Era: Business Strategy is a must-read for business leaders and strategists seeking to understand and capitalize on AI's transformative power. Through the lens of Influence Architecture, organizations can harness AI's capabilities to drive desired outcomes, enhance situational awareness, and gain control in the digital landscape.The book offers practical strategies for alignment, fostering collaborative intelligence, and laying the foundation for a "machineforce" - the organization’s harmonious collective of artificially intelligent machines dedicated and aligned in support of organizational productivity.As a comprehensive guide, this book empowers the Influence Architect in us all to thrive in the AI Era and beyond. It forges our path toward the Machineforce Era, in which humans and machines collaborate seamlessly to shape a sustainable future.

Influence Design in the AI Era
Sean W. Smith
1h08min15
Efficacité professionnelle
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91 pages. Temps de lecture estimé 1h08min.
Finding a balance between humans and intelligent machines has become paramount. While ingenious AI solutions may yield immediate benefits, they can also trigger behavioral shifts, potentially leading to long-term challenges and shifting standards.Influence Design in the AI Era: Business Strategy is a must-read for business leaders and strategists seeking to understand and capitalize on AI's transformative power. Through the lens of Influence Architecture, organizations can harness AI's capabilities to drive desired outcomes, enhance situational awareness, and gain control in the digital landscape.The book offers practical strategies for alignment, fostering collaborative intelligence, and laying the foundation for a "machineforce" - the organization’s harmonious collective of artificially intelligent machines dedicated and aligned in support of organizational productivity.As a comprehensive guide, this book empowers the Influence Architect in us all to thrive in the AI Era and beyond. It forges our path toward the Machineforce Era, in which humans and machines collaborate seamlessly to shape a sustainable future.

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Affiche du document Building an Autonomous Environment — Building an Autonomous Environment
Jane Frankel
1h26min15
Efficacité professionnelle
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115 pages. Temps de lecture estimé 1h26min.
Autonomy is complex. It is independent and dependent. 21st century work requires an autonomous mindset to thrive. Individuals and organizations wishing to thrive will create an environment to enable their autonomy for best decision making. This autonomy includes characteristics of agency, seeing options, and taking control of decisions, all requiring an environment to support them. Valuing and practicing autonomy is essential to thriving in the 21st century.The only competitive force in the 21st century that is not matchable by competitors is the members of the organization and their commitment to the vision and mindset of the organization. Organizations need environments that support workers’ autonomy and commitment to the organization. This book helps individuals and their organizations build environments that will ensure autonomous mindsets and decisions.

Building an Autonomous Environment
Jane Frankel
1h26min15
Efficacité professionnelle
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115 pages. Temps de lecture estimé 1h26min.
Autonomy is complex. It is independent and dependent. 21st century work requires an autonomous mindset to thrive. Individuals and organizations wishing to thrive will create an environment to enable their autonomy for best decision making. This autonomy includes characteristics of agency, seeing options, and taking control of decisions, all requiring an environment to support them. Valuing and practicing autonomy is essential to thriving in the 21st century.The only competitive force in the 21st century that is not matchable by competitors is the members of the organization and their commitment to the vision and mindset of the organization. Organizations need environments that support workers’ autonomy and commitment to the organization. This book helps individuals and their organizations build environments that will ensure autonomous mindsets and decisions.

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Affiche du document The Power of Community — The Power of Community
Vaishali Mane
1h27min45
Efficacité professionnelle
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117 pages. Temps de lecture estimé 1h28min.
The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities.The Power of Community: Give, Get, and Grow is a heartfelt reflection of the values of generosity and selflessness passed down from the author's parents. Their acts of giving, whether offering financial support or providing shelter to those in need, have deeply influenced Mane's understanding of community. This book encourages readers to embrace the power of giving and receiving, showing how these acts create a cycle of growth and transformation. It honors individuals who improve the world through the willingness to give, the humility to receive, and the collective effort to build a better community.The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities. It examines how these principles foster personal and collective development, resilience, and stronger networks. Trust, reciprocity, and leadership are vital to sustaining growth, while addressing the challenges of disconnection in modern times. Each chapter covers topics such as personal development, social change, and the importance of feedback loops. Through the Give-Get-Grow framework, readers are encouraged to cultivate generosity, build connections, and contribute to thriving communities.

The Power of Community
Vaishali Mane
1h27min45
Efficacité professionnelle
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117 pages. Temps de lecture estimé 1h28min.
The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities.The Power of Community: Give, Get, and Grow is a heartfelt reflection of the values of generosity and selflessness passed down from the author's parents. Their acts of giving, whether offering financial support or providing shelter to those in need, have deeply influenced Mane's understanding of community. This book encourages readers to embrace the power of giving and receiving, showing how these acts create a cycle of growth and transformation. It honors individuals who improve the world through the willingness to give, the humility to receive, and the collective effort to build a better community.The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities. It examines how these principles foster personal and collective development, resilience, and stronger networks. Trust, reciprocity, and leadership are vital to sustaining growth, while addressing the challenges of disconnection in modern times. Each chapter covers topics such as personal development, social change, and the importance of feedback loops. Through the Give-Get-Grow framework, readers are encouraged to cultivate generosity, build connections, and contribute to thriving communities.

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Affiche du document Cryptocurrencies and Beyond — Cryptocurrencies and Beyond
Chenjiazi Zhong
2h06min45
Bourse et finance
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169 pages. Temps de lecture estimé 2h7min.
In just over a decade, cryptocurrencies have evolved from niche interests into key players reshaping global finance. Meanwhile, Central Bank Digital Currencies combine blockchain’s benefits with central bank oversight. These assets, with their high growth potential and volatility, demand new approaches to investing.This book revisits Modern Portfolio Theory and examines how traditional principles can be adapted for portfolios that include digital assets. Taxation and evolving compliance requirements are explored. Institutional adoption and emerging trends such as ESG investing and AI’s role in digital assets are also examined.One of the key strengths of this book is its focus on real-world application. Each concept is illustrated with examples from actual market scenarios. This approach aims to explain not only the "why" but also the "how" of integrating digital assets, highlighting the tangible impact of various strategies on portfolio performance. This book is a roadmap that empowers readers to seize opportunities while maintaining a disciplined and informed approach.

Cryptocurrencies and Beyond
Chenjiazi Zhong
2h06min45
Bourse et finance
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169 pages. Temps de lecture estimé 2h7min.
In just over a decade, cryptocurrencies have evolved from niche interests into key players reshaping global finance. Meanwhile, Central Bank Digital Currencies combine blockchain’s benefits with central bank oversight. These assets, with their high growth potential and volatility, demand new approaches to investing.This book revisits Modern Portfolio Theory and examines how traditional principles can be adapted for portfolios that include digital assets. Taxation and evolving compliance requirements are explored. Institutional adoption and emerging trends such as ESG investing and AI’s role in digital assets are also examined.One of the key strengths of this book is its focus on real-world application. Each concept is illustrated with examples from actual market scenarios. This approach aims to explain not only the "why" but also the "how" of integrating digital assets, highlighting the tangible impact of various strategies on portfolio performance. This book is a roadmap that empowers readers to seize opportunities while maintaining a disciplined and informed approach.

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Affiche du document Compassion-Driven Innovation — Compassion-Driven Innovation
Nicole Reineke
1h15min00
Efficacité professionnelle
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100 pages. Temps de lecture estimé 1h15min.
This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder.Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.

Compassion-Driven Innovation
Nicole Reineke
1h15min00
Efficacité professionnelle
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100 pages. Temps de lecture estimé 1h15min.
This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder.Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.

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Affiche du document Classroom to Workplace — Classroom to Workplace
Lynn Appelbaum
1h09min00
Emploi et carrières
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92 pages. Temps de lecture estimé 1h09min.
Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now.Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.

Classroom to Workplace
Lynn Appelbaum
1h09min00
Emploi et carrières
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92 pages. Temps de lecture estimé 1h09min.
Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now.Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.

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Affiche du document The Self-Coaching Sales Framework — The Self-Coaching Sales Framework
Tom Cairns
1h33min45
Gestion et management
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125 pages. Temps de lecture estimé 1h34min.
To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.

The Self-Coaching Sales Framework
Tom Cairns
1h33min45
Gestion et management
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125 pages. Temps de lecture estimé 1h34min.
To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.

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Affiche du document Public Relations Theory in Practice — Public Relations Theory in Practice
Timothy Penning
1h19min30
Marketing et communication
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106 pages. Temps de lecture estimé 1h19min.
There is nothing more real than theory.Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

Public Relations Theory in Practice
Timothy Penning
1h19min30
Marketing et communication
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106 pages. Temps de lecture estimé 1h19min.
There is nothing more real than theory.Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

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Affiche du document Cracking the Data Code — Cracking the Data Code
Richard C. Robinson
1h15min00
Informatique
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100 pages. Temps de lecture estimé 1h15min.
Why do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually experience errors and need correction.What we fail to incorporate into our data world is the fact that data is language and has entwined in that language its own code that does not get captured in databases, APIs, LLMs and the systems we use day in and day out. So, how can we crack this data code?By stepping back, we can incorporate the tools that already exist in applied linguistics used to crack the human language code into our approaches in how we tackle the data code challenge. Just because we call it data doesn’t mean that it doesn’t suffer from bias or the need for context. But by recognizing these linguistic challenges, and infusing that inside the data, we can create data code that can be cracked, data that tells us its biases, context, and purpose, and for who that data is actually useful to, and for whom it is not.If you are interested in data, and why understanding language and jargon can help you crack the data code, this book is for you. If you’ve had a data challenge and have struggled to find a way to understand it, the practical foundational principles inside can help you frame your problem in a different way. And in doing so, help you crack the data code.

Cracking the Data Code
Richard C. Robinson
1h15min00
Informatique
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100 pages. Temps de lecture estimé 1h15min.
Why do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually experience errors and need correction.What we fail to incorporate into our data world is the fact that data is language and has entwined in that language its own code that does not get captured in databases, APIs, LLMs and the systems we use day in and day out. So, how can we crack this data code?By stepping back, we can incorporate the tools that already exist in applied linguistics used to crack the human language code into our approaches in how we tackle the data code challenge. Just because we call it data doesn’t mean that it doesn’t suffer from bias or the need for context. But by recognizing these linguistic challenges, and infusing that inside the data, we can create data code that can be cracked, data that tells us its biases, context, and purpose, and for who that data is actually useful to, and for whom it is not.If you are interested in data, and why understanding language and jargon can help you crack the data code, this book is for you. If you’ve had a data challenge and have struggled to find a way to understand it, the practical foundational principles inside can help you frame your problem in a different way. And in doing so, help you crack the data code.

Accès libre

Affiche du document Successful Self-Leadership — Successful Self-Leadership
Baker Tim
1h57min00
Gestion et management
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156 pages. Temps de lecture estimé 1h57min.
Great leaders all share a common secret: they prioritize personal development.Successful Self-Leadership: An Inside-Out Approach in Seven Steps is not your typical leadership guide. Its seven diagnostic tools for each practice make it unique, providing practical and immediately applicable resources. This book incorporates the latest research to help you unlock your potential and prepare for the journey of self-leadership, ensuring you are well-equipped to apply the knowledge in your daily life.Dr. Tim Baker shares his unique Self-Leadership Development Framework, which consists of seven personal leadership practices, including The Inner and Outer Game, which separates the good from the great leaders.At its core, the book focuses on the concept of self-awareness, first taught by Socrates and foundational to genuine leadership. It introduces seven unique practices essential for today’s leaders, equipping you with the tools to tap into your inner potential.The book emphasizes that deep self-awareness, the journey of genuinely understanding oneself, is not a one-time destination but a continuous, engaging process that leaders should commit to. This understanding is crucial to personal and leadership success, and the book will guide you in staying engaged and committed to this process.Successful Self-Leadership: An Inside-Out Approach in Seven Steps promisesgreater self-awarenessmore confidencesuperior focus anddynamic interpersonal skills.Begin your path to greatness today—because the best investment you can make is in yourself. Your journey starts now!

Successful Self-Leadership
Baker Tim
1h57min00
Gestion et management
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156 pages. Temps de lecture estimé 1h57min.
Great leaders all share a common secret: they prioritize personal development.Successful Self-Leadership: An Inside-Out Approach in Seven Steps is not your typical leadership guide. Its seven diagnostic tools for each practice make it unique, providing practical and immediately applicable resources. This book incorporates the latest research to help you unlock your potential and prepare for the journey of self-leadership, ensuring you are well-equipped to apply the knowledge in your daily life.Dr. Tim Baker shares his unique Self-Leadership Development Framework, which consists of seven personal leadership practices, including The Inner and Outer Game, which separates the good from the great leaders.At its core, the book focuses on the concept of self-awareness, first taught by Socrates and foundational to genuine leadership. It introduces seven unique practices essential for today’s leaders, equipping you with the tools to tap into your inner potential.The book emphasizes that deep self-awareness, the journey of genuinely understanding oneself, is not a one-time destination but a continuous, engaging process that leaders should commit to. This understanding is crucial to personal and leadership success, and the book will guide you in staying engaged and committed to this process.Successful Self-Leadership: An Inside-Out Approach in Seven Steps promisesgreater self-awarenessmore confidencesuperior focus anddynamic interpersonal skills.Begin your path to greatness today—because the best investment you can make is in yourself. Your journey starts now!

Accès libre

Patterns in Brand Monitoring
David N. Barnett
2h16min30
Droit et juridique
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182 pages. Temps de lecture estimé 2h16min.
The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.

Accès libre

Affiche du document Financial Services Sales Handbook — Financial Services Sales Handbook
Clifton Warren
1h27min45
Gestion et management
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117 pages. Temps de lecture estimé 1h28min.
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric approach in today's competitive market.Designed for both seasoned professionals and newcomers this handbook provides actionable strategies to master the art of selling financial services sales.Key features include:Build and maintain a robust sales pipeline while fostering long-term client relationships.Position yourself as a trusted advisor with tailored value propositions and effective cross-selling strategies.Align your sales tactics with client needs to drive organic growth and build loyalty.Packed with insights and tools, this handbook equips you to excel in a competitive environment.

Financial Services Sales Handbook
Clifton Warren
1h27min45
Gestion et management
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117 pages. Temps de lecture estimé 1h28min.
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric approach in today's competitive market.Designed for both seasoned professionals and newcomers this handbook provides actionable strategies to master the art of selling financial services sales.Key features include:Build and maintain a robust sales pipeline while fostering long-term client relationships.Position yourself as a trusted advisor with tailored value propositions and effective cross-selling strategies.Align your sales tactics with client needs to drive organic growth and build loyalty.Packed with insights and tools, this handbook equips you to excel in a competitive environment.

Accès libre

Affiche du document Climate-Ready Business — Climate-Ready Business
Valentina Fomenko
1h07min30
Bourse et finance
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90 pages. Temps de lecture estimé 1h07min.
The pressure on the private sector to act on climate change is immense – and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs oﬀ the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.This book provides the definitive blueprint for this urgent transformation. It is an actionable, step-by-step guide for business practitioners on how to develop and implement a comprehensive climate-readiness strategy. Readers will discover how to assess and manage the risks of climate change for their companies, spot and capitalize on new business opportunities linked to tackling – or adapting to – climate change, collaborate effectively with stakeholders, navigate upcoming regulations, build company-wide support for climate initiatives, and use these experiences to prepare for future challenges faster than competitors.This book will be of value to executives, board members, and employees at companies of all sizes, corporate sustainability officers, and all business professionals, policymakers, political activists, entrepreneurs, and intellectuals who believe in the power of business to help society respond to climate change.

Climate-Ready Business
Valentina Fomenko
1h07min30
Bourse et finance
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90 pages. Temps de lecture estimé 1h07min.
The pressure on the private sector to act on climate change is immense – and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs oﬀ the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.This book provides the definitive blueprint for this urgent transformation. It is an actionable, step-by-step guide for business practitioners on how to develop and implement a comprehensive climate-readiness strategy. Readers will discover how to assess and manage the risks of climate change for their companies, spot and capitalize on new business opportunities linked to tackling – or adapting to – climate change, collaborate effectively with stakeholders, navigate upcoming regulations, build company-wide support for climate initiatives, and use these experiences to prepare for future challenges faster than competitors.This book will be of value to executives, board members, and employees at companies of all sizes, corporate sustainability officers, and all business professionals, policymakers, political activists, entrepreneurs, and intellectuals who believe in the power of business to help society respond to climate change.

Accès libre

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