We’re All Climate Hypocrites Now
Sami Grover
1h21min45
109 pages. Temps de lecture estimé 1h22min.
Co-op availableGalleys available to sales reps, trade publications, and long-lead media Digital galleys on Edelweiss National advertising Google, Facebook, Amazon National radio and podcast campaign NPR, Hot Take podcast National print campaign Sierra, Green America, Yes!, Mother Jones, Grist, Treehugger, Medium, The New Yorker, Green Lifestyle Online/social media campaign A+ page on Amazon Livestream event and giveaway with author Promotion via author's networks including Twitter, Medium, Treehugger, MNN Outreach to organizations and groups like Greenpeace USA, Resilience.org, Dogwood Alliance Promotion on New Society Publishers social media platforms including Facebook, Twitter, LinkedIn, our blog, Pinterest, Instagram, in-house newsletter, and YouTube General eBook marketing plans eBook will be available at the same time as print publication to maximize sales. eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both e and p through social media. Excerpts in Yes!, Sierra, Green America, Treehugger, Medium, Mother Nature Network Author is communication specialist and well-known green lifestyle blogger published on Treehugger.org, Mother Nature Network, and Medium He works as the Brand Development Manager for the Redwoods Group and previously worked as creative director for Burt's Bees, Larry's Coffee, and Jada Pinkett Smith. A self-confessed eco-hypcrite, he has been an environmental activist since his teens. In this book, he takes a tongue-in-cheek look at the environmental movement, celebrating successes and offering practical pathways for actually making a difference The author includes stories of ecoactivists and their struggle to make a difference. Similar to Inconspicuous Consumption by Tatiana Schlossberg, The Uninhabitable Earth by David Wallace-Wells, and There Is No Planet B by Mike Berners-Lee, this book helps the reader think about their own power to bring about change. Differs from other books on this topic Examines the argument between individual action versus systemic change Helps the reader identify areas in their lives where change will have the greatest impact and focus on areas where they have specific leverage Audience Climate active people who are aware and informed of the crisis we are in and already already taking action, Professional environmentalists in non-profits and businesses Members of groups seeking to address the crisis (eg The Sunrise Movement, School Strikes for Climate etc) Readers interested in climate change Academic Supplementary text for courses in environmental studies, geography and related courses University of Nevada, Reno Regional Well known in Asheville, NC and would like to do book events here Adopted hometown is Durham, NC Indianapolis - in laws International Briston, UK - birthplace and still has good connections there Locations included in book: Hull, UK - author also studied there Hebden Bridge, UK Helsinki and Oulu, Finland - relatives and possible speaking events Canada Toronto - Lloyd Alter from Treehugger will be helping to promote the book A useful — and sprightly! — effort to get at the choice between individual and systemic action on the greatest problem we've ever faced. — Bill McKibben, author, The End of Nature
Taking a tongue-in-cheek approach, self-confessed eco-hypocrite Sami Grover says we should do what we can in our own lives to minimize our climate impacts and we need to target those actions so they create systemic change. We're All Climate Hypocrites Now helps you decide what are the most important climate actions to take for your own personal situation.
Our culture tells us that personal responsibility is central to tackling the climate emergency, yet the choices we make are often governed by the systems in which we live. Whether it's activists facing criticism for eating meat or climate scientists catching flack for flying, accusations of hypocrisy are rampant. And they come from both inside and outside the movement.
Sami Grover skewers those pointing fingers, celebrates those who are trying, and offers practical pathways to start making a difference. We're All Climate Hypocrites Now covers:
How environmentalism lost its groove
Why big polluters want to talk about your carbon footprint
The psychology of shaming
How businesses can find their activist voice
The true power of individuals to spark widespread change.
By understanding where our greatest leverage lies, we can prioritize our actions, maximize our impact, and join forces with the millions of other imperfect individuals who are ready to do their part and actually change the system.Acknowledgments: An Incomplete Catalog of Gushing Praise and Profuse Thanks
Preface: The Night I Went Drinking and the World Fell Apart
A Gradual Social Reckoning
Action Is Contagious Too
Getting to the Point
1. We're All Climate Hypocrites Now
What Does 'Hypocrite' Even Mean?
Rational Choice Is No Choice At All
Undermining the Messenger
A Convenient Mistruth
Eco-Moralism Runs Deep
Nothing's Ever Easy
The Limits of Personal Responsibility
Why Individual Action Still Matters
2. Wants and Needs
Voting and Shopping Are Not the Same Thing
The Irrational Consumer
Behavior Is About Design
The Roles We Play
Abstinence Is Still Individualism
Finding a Bigger Political Canvas
3. How "Green" Lost Its Groove
Dilution of a Movement
A Missed Opportunity
The Rise of Eco-Individualism
The Real Value of Lifestyle Activism
Exposing the Challenges
4. Enough Already
The Emergence of a Movement
Identifying the Culprits
The Rebels Are Angry
Who Is Holding Us Back?
The Personal Is Political (As Long As You Make It So)
A Latent Force
5. Guilt Trip
Eating Our Own
Undermining a Hero
The Power of Shaming
Shaping Cultural Norms
Preserving a Formidable Tool
The New Pariahs
Peer Pressure for the Win
Guilt Is Good?
Values Are a Moving Target
6. Big Oil Wants to Talk About Your Carbon Footprint
Some Are More Responsible Than Others
The Tobacco Playbook
They've Never Been the Good Guys
Deflating the Carbon Bubble
Can Big Oil "Go Green"?
A Missed Opportunity
Balancing on the High Wire
Coal as the Canary
A Tenacious Grip on Power
7. Corporate "Citizenship" Reimagined
"Responsible" Versus "Sustainable"
Corporate Citizenship — For Real
A Different Kind of Insurance
Beyond Corporate Responsibility
A Different Type of Shareholder Primacy?
Benefit Corporations Step Up
The Power of Corporate Activism
Beware the Benign Benefactor
Capitalists Against Unbridled Capitalism?
8. Swimming Upstream
"You Are Definitely Going to Die"
Meeting People Where They Are
Changing the Direction of the Current
Modeling What's Possible
Subsidizing the Incumbents
The Destructive as the Default
Writing a Different Story
A More Interesting Conversation
9. Focus, Goddammit
An Effective Exercise in Distraction
Attention Is a Limited Resource
First Things First
The Beginning of the End of Coal
Being "Better"
Meat Eaters and Vegetarians Unite
The System Responds
The Cheapest Way to Fry
The Growth of Flygskam
An Inclusive Conversation?
10. What Difference Does It Make?
Organized Resistance
Historical Serendipity
The Real Power of the Individual
A Reckoning on Race
It's Not About Me (Or You)
The Lure of Agency
How Change Actually Happens
What's My Duty?
Shifting Our Collective Values
11. Climate Hypocrites Unite!
A False Dawn
The Power of Imperfection
Finding Our Place
Coda: The Journey Down, Together
What Next? Resources, Organizations, and Actions
Knowledge Is Power
Get Organized
Rethink Your Mobility
Eat Smarter
Good Energy
Money Matters
Notes
Index
About the Author
About New Society Publishers