Documents pour «Entrepreneur Press»

Affiche du document The Naming Book — The Naming Book
Brad Flowers
1h23min15
Marketing et communication
Youscribe plus
111 pages. Temps de lecture estimé 1h23min.
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

The Naming Book
Brad Flowers
1h23min15
Marketing et communication
Youscribe plus
111 pages. Temps de lecture estimé 1h23min.
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Accès libre

Affiche du document Freelance Writing Business: Step-by-Step Startup Guide — Freelance Writing Business: Step-by-Step Startup Guide
The Staff of Entrepreneur Media Inc.
8h30min00
Création d'entreprise
Youscribe plus
680 pages. Temps de lecture estimé 8h30min.
Set up your business for success with the perfect shot.The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more.This kit includes:Essential industry and business-specific startup steps with worksheets, calculators, checklists, and moreEntrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyondInterviews and advice from successful entrepreneurs in the industryWorksheets, brainstorming sections, and checklistsEntrepreneur’s Startup Resource Kit (downloadable)MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KITEvery small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips!You’ll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.

Accès libre

Affiche du document The Content Marketing Handbook — The Content Marketing Handbook
Robert W. Bly
2h29min15
Marketing et communication
Youscribe plus
199 pages. Temps de lecture estimé 2h29min.
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders

The Content Marketing Handbook
Robert W. Bly
2h29min15
Marketing et communication
Youscribe plus
199 pages. Temps de lecture estimé 2h29min.
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders

Accès libre

Affiche du document Entrepreneur Voices on Careers — Entrepreneur Voices on Careers
The Staff of Entrepreneur Media
1h24min00
Efficacité professionnelle
Youscribe plus
112 pages. Temps de lecture estimé 1h24min.
Build the Career of Your DreamsAre you on the edge of a career burnout? Do you feel bored or uninspired by your business? Have you been thinking about that next step but are too afraid to take it? You are not alone.In this book, more than 30 successful entrepreneurs and career experts life the veil on what it takes to rise the ranks in your company, build a successful side gig, and set up your business for success. Divided into four parts and packed with game-changing insights, real-world stories, and spot-on advice, Entrepreneur Voices on Careers is the ultimate choose-your-own-adventure guide to help you:Make the career move that best fits your goals and lifestyleBuild a multimillion-dollar side hustle while working your 9-to-5Climb the corporate ladder with an entrepreneurial mindsetTake the leap from part-time gig to full-time business ownerLeverage your current skills to succeed in a brand-new industryPlus, read exclusive interviews and #DearEntrepreneur letter responses from coaches, founders, and executives who have seen it all.

Entrepreneur Voices on Careers
The Staff of Entrepreneur Media
1h24min00
Efficacité professionnelle
Youscribe plus
112 pages. Temps de lecture estimé 1h24min.
Build the Career of Your DreamsAre you on the edge of a career burnout? Do you feel bored or uninspired by your business? Have you been thinking about that next step but are too afraid to take it? You are not alone.In this book, more than 30 successful entrepreneurs and career experts life the veil on what it takes to rise the ranks in your company, build a successful side gig, and set up your business for success. Divided into four parts and packed with game-changing insights, real-world stories, and spot-on advice, Entrepreneur Voices on Careers is the ultimate choose-your-own-adventure guide to help you:Make the career move that best fits your goals and lifestyleBuild a multimillion-dollar side hustle while working your 9-to-5Climb the corporate ladder with an entrepreneurial mindsetTake the leap from part-time gig to full-time business ownerLeverage your current skills to succeed in a brand-new industryPlus, read exclusive interviews and #DearEntrepreneur letter responses from coaches, founders, and executives who have seen it all.

Accès libre

Affiche du document Elephants Before Unicorns — Elephants Before Unicorns
Caroline Stokes
1h37min30
Gestion et management
Youscribe plus
130 pages. Temps de lecture estimé 1h37min.
Driven entrepreneurs seem to always be in search of their "unicorn" team—that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles—the "elephants"—tend to get in the way. Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now. Dive into this book and learn how to: Hire the right people by taking your time Build an onboarding process that fits your company culture and makes new hires feel welcome Keep employees happy, healthy, engaged, and educated so they always perform their best Think smart before acting so strategies are their most effective Adapt to industry trends and workforce shifts to earn the best results

Elephants Before Unicorns
Caroline Stokes
1h37min30
Gestion et management
Youscribe plus
130 pages. Temps de lecture estimé 1h37min.
Driven entrepreneurs seem to always be in search of their "unicorn" team—that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles—the "elephants"—tend to get in the way. Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now. Dive into this book and learn how to: Hire the right people by taking your time Build an onboarding process that fits your company culture and makes new hires feel welcome Keep employees happy, healthy, engaged, and educated so they always perform their best Think smart before acting so strategies are their most effective Adapt to industry trends and workforce shifts to earn the best results

Accès libre

Affiche du document Ultimate Guide to Link Building — Ultimate Guide to Link Building
Eric Ward
3h03min45
Marketing et communication
Youscribe plus
245 pages. Temps de lecture estimé 3h4min.
Link. Rank. Profit.This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.—Britney Muller, senior SEO scientist, MozThe web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines

Ultimate Guide to Link Building
Eric Ward
3h03min45
Marketing et communication
Youscribe plus
245 pages. Temps de lecture estimé 3h4min.
Link. Rank. Profit.This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.—Britney Muller, senior SEO scientist, MozThe web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines

Accès libre

Affiche du document Success Is Easy — Success Is Easy
Debbie Allen
2h17min15
Développement personnel
Youscribe plus
183 pages. Temps de lecture estimé 2h17min.
Stop Dreaming. Start Doing.Every small business starts with a spark, an idea, a vision. But as doubt, fear, and real-world roadblocks get in the way, that reach-for-the-stars idea seems far-fetched. Motivational speaker, entrepreneur, and success expert Debbie Allen is here to prove that your dream is not nearly as far as you think. With actionable strategies and unapologetic advice, Success Is Easy is your ultimate guide to taking the leap, overcoming obstacles, and earning success on your own terms. You’ll learn how to: Take the right risks and earn big rewardsEscape the “Flip-Flop Zone” and make quality decisionsCraft your personal action plan for successTell which opportunities will help you or hurt youHarness your confidence to become a shameless self-promoterStop self-sabotage and limiting beliefs in their tracksSpeak your mind and stick to itTransform failures into progressConquer procrastination and make things happen Get out of your own way and take the first step towards turning your dream into a reality with this book.

Success Is Easy
Debbie Allen
2h17min15
Développement personnel
Youscribe plus
183 pages. Temps de lecture estimé 2h17min.
Stop Dreaming. Start Doing.Every small business starts with a spark, an idea, a vision. But as doubt, fear, and real-world roadblocks get in the way, that reach-for-the-stars idea seems far-fetched. Motivational speaker, entrepreneur, and success expert Debbie Allen is here to prove that your dream is not nearly as far as you think. With actionable strategies and unapologetic advice, Success Is Easy is your ultimate guide to taking the leap, overcoming obstacles, and earning success on your own terms. You’ll learn how to: Take the right risks and earn big rewardsEscape the “Flip-Flop Zone” and make quality decisionsCraft your personal action plan for successTell which opportunities will help you or hurt youHarness your confidence to become a shameless self-promoterStop self-sabotage and limiting beliefs in their tracksSpeak your mind and stick to itTransform failures into progressConquer procrastination and make things happen Get out of your own way and take the first step towards turning your dream into a reality with this book.

Accès libre

Affiche du document Stress-Less Leadership — Stress-Less Leadership
Nadine Greiner
2h15min00
Gestion et management
Youscribe plus
180 pages. Temps de lecture estimé 2h15min.
Take Control of Your Life Say “goodbye” to stress-induced migraines, insomnia, and overall unhappiness. Stress is not a necessary evil. It is not a badge of honor. It is not a way of life. In fact, it’s probably leading you to your death. Take control of the pressures at work and at home with actionable strategies and real-world solutions and unlock your potential with Stress-Less Leadership. Combining her firsthand experience, countless case studies, and deep-dive research, executive coach and CEO Nadine Greiner, PhD will give you the tools you need to conquer the stress that’s holding you back. You’ll learn how to:Melt away your worry by finding the root causeEscape your vicious cycle with soothing habits and self-care routinesGet out of your own way and kick stress out the doorMaintain the stress level that best fits your lifestyleBuild happier, healthier relationships in your business and personal life

Stress-Less Leadership
Nadine Greiner
2h15min00
Gestion et management
Youscribe plus
180 pages. Temps de lecture estimé 2h15min.
Take Control of Your Life Say “goodbye” to stress-induced migraines, insomnia, and overall unhappiness. Stress is not a necessary evil. It is not a badge of honor. It is not a way of life. In fact, it’s probably leading you to your death. Take control of the pressures at work and at home with actionable strategies and real-world solutions and unlock your potential with Stress-Less Leadership. Combining her firsthand experience, countless case studies, and deep-dive research, executive coach and CEO Nadine Greiner, PhD will give you the tools you need to conquer the stress that’s holding you back. You’ll learn how to:Melt away your worry by finding the root causeEscape your vicious cycle with soothing habits and self-care routinesGet out of your own way and kick stress out the doorMaintain the stress level that best fits your lifestyleBuild happier, healthier relationships in your business and personal life

Accès libre

Affiche du document Career Rehab — Career Rehab
Kanika Tolver
1h41min15
Emploi et carrières
Youscribe plus
135 pages. Temps de lecture estimé 1h41min.
Ditch the Job for the DreamIf you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab. This book has the tools you need to go from the job you're in to the career—and the life—you want. Professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career. Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to:Brand yourself like a productFearlessly, but softly, resign from a jobIdentify the right career path for yourselfEnhance your professional happinessLeverage your personal passions and purpose in lifeThis collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve.

Career Rehab
Kanika Tolver
1h41min15
Emploi et carrières
Youscribe plus
135 pages. Temps de lecture estimé 1h41min.
Ditch the Job for the DreamIf you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab. This book has the tools you need to go from the job you're in to the career—and the life—you want. Professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career. Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to:Brand yourself like a productFearlessly, but softly, resign from a jobIdentify the right career path for yourselfEnhance your professional happinessLeverage your personal passions and purpose in lifeThis collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve.

Accès libre

Affiche du document Napoleon Hill's Success Masters — Napoleon Hill's Success Masters
Napoleon Hill
1h21min45
Efficacité professionnelle
Youscribe plus
109 pages. Temps de lecture estimé 1h22min.
Your possibilities for success are endless.Success is a shapeshifter. Its form changes with the wind, and it cannot be caught or tamed. Often, it feels utterly unattainable. But rather than putting "success" in a box, claiming there's only one path to achieve it, Napoleon Hill has proven in his work that the one thing you really need to succeed is simple: You.Napoleon Hill's Success Masters is your blueprint to discover the winner inside you and earn the success you desire—with essays from motivational powerhouses including Napoleon Hill alums like Paul Harvey, W. Clement Stone, Henry van Dyke, Dr. Norman Vincent Peale, and Earl Nightingale. Dive in and learn how to:Master yourself with a positive mindset and a winner's habitsCreate a problem-solving model that works for you in any situationHarness the sales pitch that will transform your businessTurn your day-to-day obstacles into opportunities for growthStay strong through every setback by focusing on moving forwardMake stronger decisions with curiosity, creativity, and confidenceDevelop an action plan to improve your productivityMaximize every hour, even while waiting, driving, or sleepingPlus, work between the lines, along the margins, and beyond the pages with personal development checklists, exclusive action items, and more from the experts at Entrepreneur.

Napoleon Hill's Success Masters
Napoleon Hill
1h21min45
Efficacité professionnelle
Youscribe plus
109 pages. Temps de lecture estimé 1h22min.
Your possibilities for success are endless.Success is a shapeshifter. Its form changes with the wind, and it cannot be caught or tamed. Often, it feels utterly unattainable. But rather than putting "success" in a box, claiming there's only one path to achieve it, Napoleon Hill has proven in his work that the one thing you really need to succeed is simple: You.Napoleon Hill's Success Masters is your blueprint to discover the winner inside you and earn the success you desire—with essays from motivational powerhouses including Napoleon Hill alums like Paul Harvey, W. Clement Stone, Henry van Dyke, Dr. Norman Vincent Peale, and Earl Nightingale. Dive in and learn how to:Master yourself with a positive mindset and a winner's habitsCreate a problem-solving model that works for you in any situationHarness the sales pitch that will transform your businessTurn your day-to-day obstacles into opportunities for growthStay strong through every setback by focusing on moving forwardMake stronger decisions with curiosity, creativity, and confidenceDevelop an action plan to improve your productivityMaximize every hour, even while waiting, driving, or sleepingPlus, work between the lines, along the margins, and beyond the pages with personal development checklists, exclusive action items, and more from the experts at Entrepreneur.

Accès libre

Affiche du document Entrepreneur Voices on Elevator Pitches — Entrepreneur Voices on Elevator Pitches
The Staff of Entrepreneur Media
1h22min30
Gestion et management
Youscribe plus
110 pages. Temps de lecture estimé 1h22min.
What Can You Pitch in 60 Seconds?Whether you’re facing funding sharks or angel investors, we’ve got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams.In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed. Dive in and learn how to:Build a business model and financial plan for your new ventureMake a great first impression and sell your idea in 60 secondsConnect with the investors most likely to finance your business ideaCraft a slide deck that will catch and keep venture capitalists’ attentionPrepare for on-the-spot questions in the board roomSee every “No” as an opportunity to find the perfect “Yes”Plus, gain exclusive insights from stars you’ve seen on Shark Tank, Planet of the Apps, Entrepreneur Elevator Pitch, and more!

Entrepreneur Voices on Elevator Pitches
The Staff of Entrepreneur Media
1h22min30
Gestion et management
Youscribe plus
110 pages. Temps de lecture estimé 1h22min.
What Can You Pitch in 60 Seconds?Whether you’re facing funding sharks or angel investors, we’ve got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams.In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed. Dive in and learn how to:Build a business model and financial plan for your new ventureMake a great first impression and sell your idea in 60 secondsConnect with the investors most likely to finance your business ideaCraft a slide deck that will catch and keep venture capitalists’ attentionPrepare for on-the-spot questions in the board roomSee every “No” as an opportunity to find the perfect “Yes”Plus, gain exclusive insights from stars you’ve seen on Shark Tank, Planet of the Apps, Entrepreneur Elevator Pitch, and more!

Accès libre

Affiche du document Ultimate Guide to LinkedIn for Business — Ultimate Guide to LinkedIn for Business
Ted Prodromou
3h04min30
Marketing et communication
Youscribe plus
246 pages. Temps de lecture estimé 3h04min.
Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.You'll learn how to:Make online connections that are as strong as those made in personUse content marketing to build and promote your thought leadership profileBuild trust with prospective clients by exploring similar interests and groupsDevelop a closing process that convert connections to clientsLeverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.—Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.—Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Ultimate Guide to LinkedIn for Business
Ted Prodromou
3h04min30
Marketing et communication
Youscribe plus
246 pages. Temps de lecture estimé 3h04min.
Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.You'll learn how to:Make online connections that are as strong as those made in personUse content marketing to build and promote your thought leadership profileBuild trust with prospective clients by exploring similar interests and groupsDevelop a closing process that convert connections to clientsLeverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.—Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.—Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Accès libre

Affiche du document No B.S. Marketing to the Affluent — No B.S. Marketing to the Affluent
Dan S. Kennedy
2h30min00
Marketing et communication
Youscribe plus
200 pages. Temps de lecture estimé 2h30min.
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

No B.S. Marketing to the Affluent
Dan S. Kennedy
2h30min00
Marketing et communication
Youscribe plus
200 pages. Temps de lecture estimé 2h30min.
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Accès libre

Affiche du document The Power of Passive Income — The Power of Passive Income
Nightingale-Conant
1h52min30
Economie
Youscribe plus
150 pages. Temps de lecture estimé 1h52min.
CREATE A LONG-TERM, NO-FUSS, WEALTH-BUILDING PLAN THAT WILL GET YOU OUT OF AN OFFICE CUBICLE FOR GOODEntrepreneur Media has teamed up with Nightingale-Conant, the world leader in self-development, to show you how to escape the 9-to-5 rat race, harness the power of passive income, and earn a steady stream of cash while living your best life. Whether you want to escape your corporate life and start a side hustle, spend more time with your family while your real es-tate investment rakes in the cash, or build a financial nest egg for the future with a passive investment stream, The Power of Passive Income will get you started on your journey.You will learn how to:Assess your personal skills, resources, and lifestyleIdentify passive income and time-for-money modelsGet out of your debt hole and into your nest eggManage your income and expectations for successGenerate a six-figure income with the right strategy for your goalsRedefine wealth based on what matters to youFree yourself from the need to work for someone else—and make yourself rich instead. Maximize your income, minimize your stress level, and get the absolute most from every moment with The Power of Passive Income.

The Power of Passive Income
Nightingale-Conant
1h52min30
Economie
Youscribe plus
150 pages. Temps de lecture estimé 1h52min.
CREATE A LONG-TERM, NO-FUSS, WEALTH-BUILDING PLAN THAT WILL GET YOU OUT OF AN OFFICE CUBICLE FOR GOODEntrepreneur Media has teamed up with Nightingale-Conant, the world leader in self-development, to show you how to escape the 9-to-5 rat race, harness the power of passive income, and earn a steady stream of cash while living your best life. Whether you want to escape your corporate life and start a side hustle, spend more time with your family while your real es-tate investment rakes in the cash, or build a financial nest egg for the future with a passive investment stream, The Power of Passive Income will get you started on your journey.You will learn how to:Assess your personal skills, resources, and lifestyleIdentify passive income and time-for-money modelsGet out of your debt hole and into your nest eggManage your income and expectations for successGenerate a six-figure income with the right strategy for your goalsRedefine wealth based on what matters to youFree yourself from the need to work for someone else—and make yourself rich instead. Maximize your income, minimize your stress level, and get the absolute most from every moment with The Power of Passive Income.

Accès libre

Affiche du document Ultimate Guide to Amazon Advertising — Ultimate Guide to Amazon Advertising
Timothy P. Seward
2h16min30
Marketing et communication
Youscribe plus
182 pages. Temps de lecture estimé 2h16min.
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."—Steve Fisher, team lead, retail marketing, Lenovo"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."—Michelle Reed, senior vice president, Perry Ellis InternationalExpand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to:Determine if Vendor Central or Seller Central is right for your brandCapture new customers through Sponsored Product CampaignsApply the five essential elements of a high-quality product detail pageEstablish metrics, evaluate performance against keyword types, and perform competitive analysesAdd negative keywords that can benefit your advertising campaignsApply Amazon’s secret formula for long-term winning

Ultimate Guide to Amazon Advertising
Timothy P. Seward
2h16min30
Marketing et communication
Youscribe plus
182 pages. Temps de lecture estimé 2h16min.
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."—Steve Fisher, team lead, retail marketing, Lenovo"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."—Michelle Reed, senior vice president, Perry Ellis InternationalExpand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to:Determine if Vendor Central or Seller Central is right for your brandCapture new customers through Sponsored Product CampaignsApply the five essential elements of a high-quality product detail pageEstablish metrics, evaluate performance against keyword types, and perform competitive analysesAdd negative keywords that can benefit your advertising campaignsApply Amazon’s secret formula for long-term winning

Accès libre

Affiche du document Entrepreneur Voices on Emotional Intelligence — Entrepreneur Voices on Emotional Intelligence
The Staff of Entrepreneur Media
1h30min45
Gestion et management
Youscribe plus
121 pages. Temps de lecture estimé 1h31min.
Improve Your EQ Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles—but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally hones with yourself and boost your emotional intelligence. Dive in and learn how to: Assess and manage your own EQ levels Stop negative thoughts in their tracks to stay focused Decipher nonverbal cues that are the key to your success Shut down emotional manipulators before they suck the life out of you Develop a positive relationship with failure Cope with the grief, loneliness, and self-doubt that all entrepreneurs face Propel your career with regular EQ maintenance Plus, gain tips and tricks to become more likable, win big in your negotiations, and leverage emotions when marketing your business.

Entrepreneur Voices on Emotional Intelligence
The Staff of Entrepreneur Media
1h30min45
Gestion et management
Youscribe plus
121 pages. Temps de lecture estimé 1h31min.
Improve Your EQ Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles—but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally hones with yourself and boost your emotional intelligence. Dive in and learn how to: Assess and manage your own EQ levels Stop negative thoughts in their tracks to stay focused Decipher nonverbal cues that are the key to your success Shut down emotional manipulators before they suck the life out of you Develop a positive relationship with failure Cope with the grief, loneliness, and self-doubt that all entrepreneurs face Propel your career with regular EQ maintenance Plus, gain tips and tricks to become more likable, win big in your negotiations, and leverage emotions when marketing your business.

Accès libre

Affiche du document Entrepreneur Voices on the Science of Success — Entrepreneur Voices on the Science of Success
The Staff of Entrepreneur Media
1h21min45
Efficacité professionnelle
Youscribe plus
109 pages. Temps de lecture estimé 1h22min.
BUILD A BETTER BUSINESS WITH SCIENCEThis is not your average "success" book. We're not here to tell you how every successful person is the same or how getting up an hour earlier will change everything. Buy we do give you research-backed facts and pair them with insights and strategies from CEOs and business leaders for getting more out of your day, closing more deals for your business, and earning more money—all while living a life you're genuinely happy with.Take a deep dive into Entrepreneur Voices on the Science of Success and you'll discover the key science-backed strategies of experts, founders, and entrepreneurs like you that will help you to:Rewire your brain to build habits for successReach peak productivity with your perfect routineIdentify customer needs to create a more focused marketing planDevelop high-performing individuals within your teamAttract and retain a more captive audience with cutting-edge toolsAchieve the work-life balance that works for you

Entrepreneur Voices on the Science of Success
The Staff of Entrepreneur Media
1h21min45
Efficacité professionnelle
Youscribe plus
109 pages. Temps de lecture estimé 1h22min.
BUILD A BETTER BUSINESS WITH SCIENCEThis is not your average "success" book. We're not here to tell you how every successful person is the same or how getting up an hour earlier will change everything. Buy we do give you research-backed facts and pair them with insights and strategies from CEOs and business leaders for getting more out of your day, closing more deals for your business, and earning more money—all while living a life you're genuinely happy with.Take a deep dive into Entrepreneur Voices on the Science of Success and you'll discover the key science-backed strategies of experts, founders, and entrepreneurs like you that will help you to:Rewire your brain to build habits for successReach peak productivity with your perfect routineIdentify customer needs to create a more focused marketing planDevelop high-performing individuals within your teamAttract and retain a more captive audience with cutting-edge toolsAchieve the work-life balance that works for you

Accès libre

Affiche du document Driven — Driven
Manny Khoshbin
1h31min30
Efficacité professionnelle
Youscribe plus
122 pages. Temps de lecture estimé 1h31min.
Live Your Life Full Throttle Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality. Buckle up and join Manny as he shares his experiences and teaches you how to: Beat the odds and become a successful entrepreneur in your own right Challenge yourself, study your failures, and pivot your plans Double down on projects, ideas, and investments you're passionate about Spot and surround yourself with positive, successful, and like-minded people Change your mindset to achieve what you think is impossible It's imporant to remember that on your journey, you can navigate around obstacles and overcome them—just never give up. Dream big, stay ambitious, and remember that anything you really want deserves your 100 percent effort. Got it? Good. Now, let's ride.

Driven
Manny Khoshbin
1h31min30
Efficacité professionnelle
Youscribe plus
122 pages. Temps de lecture estimé 1h31min.
Live Your Life Full Throttle Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality. Buckle up and join Manny as he shares his experiences and teaches you how to: Beat the odds and become a successful entrepreneur in your own right Challenge yourself, study your failures, and pivot your plans Double down on projects, ideas, and investments you're passionate about Spot and surround yourself with positive, successful, and like-minded people Change your mindset to achieve what you think is impossible It's imporant to remember that on your journey, you can navigate around obstacles and overcome them—just never give up. Dream big, stay ambitious, and remember that anything you really want deserves your 100 percent effort. Got it? Good. Now, let's ride.

Accès libre

Affiche du document Unfiltered — Unfiltered
Jessica Abo
2h30min00
Développement personnel
Youscribe plus
200 pages. Temps de lecture estimé 2h30min.
A Year From Now You’ll Be Happy You Started Today Unfiltered: How to Be as Happy as You Look on Social Media is for anyone who needs to be reminded that we’re all a work in progress, no matter what judgments we make when measuring our lives against what others share online. In her debut book, award-winning journalist and sought-after speaker Jessica Abo addresses the relationship between our psychology and technology and how we can take back our happiness IRL (in real life) without falling into the compare and despair trap. Jessica helps you push the reset button with bite-sized chapters full of practical insights from experts and psychologists, as well as funny anecdotes and inspiring stories from celebrities like Alysia Reiner of “Orange is the New Black” and Baked by Melissa CEO Melissa Ben-Ishay. You’ll learn how to: Identify what's really at the root of your unhappiness Stay positive when you're feeling lost and rejected Build a life that makes you happiest Navigate toxic relationships and inevitable friendshifts Master the art of letting go Turn setbacks into stepping stones

Unfiltered
Jessica Abo
2h30min00
Développement personnel
Youscribe plus
200 pages. Temps de lecture estimé 2h30min.
A Year From Now You’ll Be Happy You Started Today Unfiltered: How to Be as Happy as You Look on Social Media is for anyone who needs to be reminded that we’re all a work in progress, no matter what judgments we make when measuring our lives against what others share online. In her debut book, award-winning journalist and sought-after speaker Jessica Abo addresses the relationship between our psychology and technology and how we can take back our happiness IRL (in real life) without falling into the compare and despair trap. Jessica helps you push the reset button with bite-sized chapters full of practical insights from experts and psychologists, as well as funny anecdotes and inspiring stories from celebrities like Alysia Reiner of “Orange is the New Black” and Baked by Melissa CEO Melissa Ben-Ishay. You’ll learn how to: Identify what's really at the root of your unhappiness Stay positive when you're feeling lost and rejected Build a life that makes you happiest Navigate toxic relationships and inevitable friendshifts Master the art of letting go Turn setbacks into stepping stones

Accès libre

Affiche du document Entrepreneur Voices on Company Culture — Entrepreneur Voices on Company Culture
The Staff of Entrepreneur Media
1h29min15
Gestion et management
Youscribe plus
119 pages. Temps de lecture estimé 1h29min.
Does Your Company Culture Fit Your Business Strategy? A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't. Entrepreneur Voices on Company Culture will help you to: Create a culture that fits your brand and leadership style Hire the right team that will support your mission Increase your team's productivity without causing burnout Retain your best employees with creative and effective appreciation Avoid the tragic mistakes made by companies that have come before you Plus, learn how WP Engine's CEO realized cultures can be created by accident, why Raising Cane's makes every employee spend time as a fry cook, and how the founder of Blue Fish stayed afloat after everyone quit on the same day.

Entrepreneur Voices on Company Culture
The Staff of Entrepreneur Media
1h29min15
Gestion et management
Youscribe plus
119 pages. Temps de lecture estimé 1h29min.
Does Your Company Culture Fit Your Business Strategy? A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't. Entrepreneur Voices on Company Culture will help you to: Create a culture that fits your brand and leadership style Hire the right team that will support your mission Increase your team's productivity without causing burnout Retain your best employees with creative and effective appreciation Avoid the tragic mistakes made by companies that have come before you Plus, learn how WP Engine's CEO realized cultures can be created by accident, why Raising Cane's makes every employee spend time as a fry cook, and how the founder of Blue Fish stayed afloat after everyone quit on the same day.

Accès libre

Trier par:

Votre choix de tri: Derniers ajouts catalogue

...

x Cacher la playlist

Commandes	>	x

Aucune piste en cours de lecture

--|--

--|--