Telling Training's Story

273 pages. Temps de lecture estimé 3h25min.
You know it in your gut—training and development is valuable and worthwhile. But as a trainer, you need to prove this fact over and over to clients focused on bottom-line results. While most training evaluation methods are too elaborate, too complex, too costly, too difficult to explain, or worse, produce data that nobody believes, Telling Training's Story offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM).Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM doesn't just measure the impact of training, but pinpoints the very factors that make or break training success. Filled with examples, illustrations, tools, and checklists, Telling Training's Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for increasing the ROI of future learning and performance initiatives.Preface Acknowledgments Part 1Chapter One Getting to the Heart of Training ImpactCan We “Prove” Training Impact?Chapter Two How the Success Case Method Works: Two Basic StepsTraining Evaluation RealitiesThe Success Case Method: Step by StepChapter Three Success Case Method Strategy—Building Organizational Learning CapacityThe Determinants of Training ImpactLearning Alone Is Insufficient Risks of the Common Training Evaluation StrategyAn Evaluation Strategy for Building OrganizationalLearning Competence A Fundamental Shift in FocusRedefining the Evaluation Process Implementing the Strategy to Drive Change Chapter Four Focusing and Planning a Success Case Method Study1. Clarifying the Purpose of the SCM Study 2. Meet with and Discuss the Study with Key Stakeholders 3. Define the Program That Is to Be Studied4. Define the Population of Participants to Be Studied, and Identify Any Needed Sampling Parameters 5. How Soon After the Training to Conduct the Survey 6. Establishing a Schedule for the Study 7. Specify and Confirm the Resources Available for the Study 8. Finalize the Success Case StrategyChapter Five Constructing a Simple Training Impact ModelElements of the Impact ModelConstructing an Impact Model Chapter Six Fishing for Success Conducting the SCM SurveyDefining the Survey Step Conducting the SCM SurveyChapter Seven Sorting the “Catch”—Analyzing Survey Results Scoring and Sorting the Survey Response Choosing Interviewee Candidates Analyzing Data to Estimate Nature and Scope of Impact Chapter Eight Digging Out and Telling the Stories— the SCM InterviewsResolving Causal Questions The SCM Interview Structure Preparing for the InterviewsChapter Nine Drawing Compelling ConclusionsThe Eight Major SCM Conclusions Conclusion Type One: What, If Any, Impact Was Achieved? Conclusion Type Two: How Widespread Is Success? Summary of Final Conclusions Conclusion Type Three: Did the Training Work Better in Some Parts of the Organization, or with Some Types of Participants, Better than Others? Conclusion Type Four: Were Some Parts of the Training More Successfully Applied than Others? Conclusion Type 5: What Systemic Factors Were Associated with Success and a Lack of Success? Conclusion Type Six: What Is the Value of Outcomes Achieved? Conclusion Type Seven: What Is the Unrealized Value of the Training? Conclusion Type Eight: How Do the Benefits of the Training Compare with the Costs? Part 2Chapter Ten Sales Training at GrundfosThe Setting Purposes of the SCM Study Organizing the Study Challenges and Constraints The SCM Chronology The Impact Model Survey Actions After the SCM StudyChapter Eleven Service Technician Training at the Compaq Computer CorporationOther Important Factors Preparing for the Evaluation Evaluation Results The Rest of the Story Chapter Twelve Coaching and Training at Coffee Bean and Tea Leaf The Business Scenario The Training Intervention The Evaluation Purpose SCM Study Procedures Survey Results Interview Results Recommendations Challenges and Lessons LearnedChapter Thirteen Executive Development at Allstate InsuranceEvaluation Purposes The Evaluation Process Challenges and Constraints Results Conclusions Recommendations Lessons LearnedReferences Success Case Method Assistance and Resources Index About the Author About Berrett-Koehler Publishers