How We Gather Matters

112 pages. Temps de lecture estimé 1h24min.
Grow your audience, shrink your footprint, change the world Straight-talk on what makes a purposeful, sustainable event, including honest, practical insights into case studies of hits, misses, and lessons learned. —SHAWNA MCKINLEY, Principal, Clear Current Sustainability Consulting Events can help educate, inspire, and connect us to our community, but all too often they escalate into resource-intensive glorifications of excess and exclusivity. How We Gather Matters is an invitation to reimagine the modern events industry as a powerful vehicle for change. This practical guide will enable and inspire festival, conference, trade show, wedding, concert, and sporting event planners to: Develop the financial and human resources required to implement green, sustainable gatherings Collaborate effectively with diverse teams and stakeholders Design events with impact and purpose, while supporting marketing and strategic goals Engage participants authentically while aligning with positive and progressive values Lead the shift towards net-zero emissions and zero waste by leveraging best practices and accepted international standards. Packed with personal insights, behind-the-scenes stories, and case studies, How We Gather Matters is required reading for event professionals who want to decrease risk, increase profitability, and meaningfully contribute to a more just, inclusive, and sustainable society.Acknowledgments Introduction Chapter 1. Start with Purpose Chapter 2. Grow Your Audience through Inclusion Chapter 3. Produce Zero Waste Chapter 4. Ban Bottled Water without Causing a Meltdown Chapter 5. Go Net Zero Chapter 6. Be Proactive to Avoid Greenwashing Chapter 7. Change the Venue without Changing the Venue Chapter 8. Make Mobility More Sustainable Chapter 9. Leverage Procurement to Build a Circular Economy Chapter 10. Embrace Hybrid Events Conclusion Tools and Resources Notes Index About the Author A Note About the Publishers