We’re All Climate Hypocrites Now

109 pages. Temps de lecture estimé 1h22min.
Co-op availableGalleys available to sales reps, trade publications, and long-lead media Digital galleys on Edelweiss National advertising Google, Facebook, Amazon National radio and podcast campaign NPR, Hot Take podcast National print campaign Sierra, Green America, Yes!, Mother Jones, Grist, Treehugger, Medium, The New Yorker, Green Lifestyle Online/social media campaign A+ page on Amazon Livestream event and giveaway with author Promotion via author's networks including Twitter, Medium, Treehugger, MNN Outreach to organizations and groups like Greenpeace USA, Resilience.org, Dogwood Alliance Promotion on New Society Publishers social media platforms including Facebook, Twitter, LinkedIn, our blog, Pinterest, Instagram, in-house newsletter, and YouTube General eBook marketing plans eBook will be available at the same time as print publication to maximize sales. eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both e and p through social media. Excerpts in Yes!, Sierra, Green America, Treehugger, Medium, Mother Nature Network Author is communication specialist and well-known green lifestyle blogger published on Treehugger.org, Mother Nature Network, and Medium He works as the Brand Development Manager for the Redwoods Group and previously worked as creative director for Burt's Bees, Larry's Coffee, and Jada Pinkett Smith. A self-confessed eco-hypcrite, he has been an environmental activist since his teens. In this book, he takes a tongue-in-cheek look at the environmental movement, celebrating successes and offering practical pathways for actually making a difference The author includes stories of ecoactivists and their struggle to make a difference. Similar to Inconspicuous Consumption by Tatiana Schlossberg, The Uninhabitable Earth by David Wallace-Wells, and There Is No Planet B by Mike Berners-Lee, this book helps the reader think about their own power to bring about change. Differs from other books on this topic Examines the argument between individual action versus systemic change Helps the reader identify areas in their lives where change will have the greatest impact and focus on areas where they have specific leverage Audience Climate active people who are aware and informed of the crisis we are in and already already taking action, Professional environmentalists in non-profits and businesses Members of groups seeking to address the crisis (eg The Sunrise Movement, School Strikes for Climate etc) Readers interested in climate change Academic Supplementary text for courses in environmental studies, geography and related courses University of Nevada, Reno Regional Well known in Asheville, NC and would like to do book events here Adopted hometown is Durham, NC Indianapolis - in laws International Briston, UK - birthplace and still has good connections there Locations included in book: Hull, UK - author also studied there Hebden Bridge, UK Helsinki and Oulu, Finland - relatives and possible speaking events Canada Toronto - Lloyd Alter from Treehugger will be helping to promote the book A useful — and sprightly! — effort to get at the choice between individual and systemic action on the greatest problem we've ever faced. — Bill McKibben, author, The End of Nature Taking a tongue-in-cheek approach, self-confessed eco-hypocrite Sami Grover says we should do what we can in our own lives to minimize our climate impacts and we need to target those actions so they create systemic change. We're All Climate Hypocrites Now helps you decide what are the most important climate actions to take for your own personal situation. Our culture tells us that personal responsibility is central to tackling the climate emergency, yet the choices we make are often governed by the systems in which we live. Whether it's activists facing criticism for eating meat or climate scientists catching flack for flying, accusations of hypocrisy are rampant. And they come from both inside and outside the movement. Sami Grover skewers those pointing fingers, celebrates those who are trying, and offers practical pathways to start making a difference. We're All Climate Hypocrites Now covers: How environmentalism lost its groove Why big polluters want to talk about your carbon footprint The psychology of shaming How businesses can find their activist voice The true power of individuals to spark widespread change. By understanding where our greatest leverage lies, we can prioritize our actions, maximize our impact, and join forces with the millions of other imperfect individuals who are ready to do their part and actually change the system.Acknowledgments: An Incomplete Catalog of Gushing Praise and Profuse Thanks Preface: The Night I Went Drinking and the World Fell Apart A Gradual Social Reckoning Action Is Contagious Too Getting to the Point 1. We're All Climate Hypocrites Now What Does 'Hypocrite' Even Mean? Rational Choice Is No Choice At All Undermining the Messenger A Convenient Mistruth Eco-Moralism Runs Deep Nothing's Ever Easy The Limits of Personal Responsibility Why Individual Action Still Matters 2. Wants and Needs Voting and Shopping Are Not the Same Thing The Irrational Consumer Behavior Is About Design The Roles We Play Abstinence Is Still Individualism Finding a Bigger Political Canvas 3. How "Green" Lost Its Groove Dilution of a Movement A Missed Opportunity The Rise of Eco-Individualism The Real Value of Lifestyle Activism Exposing the Challenges 4. Enough Already The Emergence of a Movement Identifying the Culprits The Rebels Are Angry Who Is Holding Us Back? The Personal Is Political (As Long As You Make It So) A Latent Force 5. Guilt Trip Eating Our Own Undermining a Hero The Power of Shaming Shaping Cultural Norms Preserving a Formidable Tool The New Pariahs Peer Pressure for the Win Guilt Is Good? Values Are a Moving Target 6. Big Oil Wants to Talk About Your Carbon Footprint Some Are More Responsible Than Others The Tobacco Playbook They've Never Been the Good Guys Deflating the Carbon Bubble Can Big Oil "Go Green"? A Missed Opportunity Balancing on the High Wire Coal as the Canary A Tenacious Grip on Power 7. Corporate "Citizenship" Reimagined "Responsible" Versus "Sustainable" Corporate Citizenship — For Real A Different Kind of Insurance Beyond Corporate Responsibility A Different Type of Shareholder Primacy? Benefit Corporations Step Up The Power of Corporate Activism Beware the Benign Benefactor Capitalists Against Unbridled Capitalism? 8. Swimming Upstream "You Are Definitely Going to Die" Meeting People Where They Are Changing the Direction of the Current Modeling What's Possible Subsidizing the Incumbents The Destructive as the Default Writing a Different Story A More Interesting Conversation 9. Focus, Goddammit An Effective Exercise in Distraction Attention Is a Limited Resource First Things First The Beginning of the End of Coal Being "Better" Meat Eaters and Vegetarians Unite The System Responds The Cheapest Way to Fry The Growth of Flygskam An Inclusive Conversation? 10. What Difference Does It Make? Organized Resistance Historical Serendipity The Real Power of the Individual A Reckoning on Race It's Not About Me (Or You) The Lure of Agency How Change Actually Happens What's My Duty? Shifting Our Collective Values 11. Climate Hypocrites Unite! A False Dawn The Power of Imperfection Finding Our Place Coda: The Journey Down, Together What Next? Resources, Organizations, and Actions Knowledge Is Power Get Organized Rethink Your Mobility Eat Smarter Good Energy Money Matters Notes Index About the Author About New Society Publishers